Sidney Crosby

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10 Ways to Make Marketing Go Viral

This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.
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Serious Hockey Hardware

NEW YORK, N.Y. - Pittsburgh Penguins star Sidney Crosby captured his second career Art Ross trophy on Sunday after leading the NHL in scoring this season.Washington Capitals forward Alex Ovechkin, mea...
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Sochi 2014: Ten Canadian Athletes to Watch

The 2014 Winter Olympics in Sochi officially kick off on Friday, and after a solid ride in Vancouver in 2010, Canadians have high hopes as we venture away from our home turf. To make the most of your Olympic-viewing experience, keep an eye out for these 10 athletes across a variety of disciplines as they bring their impressive speed, enthusiasm, and finesse to the Winter Games.
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HE'S BACK

PITTSBURGH, Pa. - It's game on for Sidney Crosby.The Penguins' star says he will play Friday night in Game 2 of the playoff series with the New York Islanders after missing more than a month with a br...
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Coming Back (Again)

Sidney Crosby’s return to the Pittsburgh Penguins lineup for the start of the Stanley Cup playoffs became a stronger possibility on Thursday. Crosby, who broke his jaw in a March 30 game against the...

Crosby Back On The Ice

PITTSBURGH, Pa. - Pittsburgh Penguins star Sidney Crosby skated before the team's practice Monday.Crosby wore a protective mask while skating with injured teammates James Neal and Paul Martin.Coach Da...
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Sidney Crosby Broken Jaw Improving

PITTSBURGH, Pa. - Lacing on hockey skates is going to have to wait. At this point, Sidney Crosby would settle for a meal that didn't require a straw.The Pittsburgh Penguins star and his surgically rep...
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Crosby Released From Hospital

PITTSBURGH, Pa. - Pittsburgh Penguins captain Sidney Crosby has been released from hospital after suffering a broken jaw in a game last weekend.The Penguins confirmed on their Twitter account that Cro...
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Crosby Out Indefinitely With Broken Jaw

PITTSBURGH, Pa. - Sidney Crosby has a broken jaw and is out indefinitely after being hit in the mouth with a puck during a win against the New York Islanders on Saturday.The Pittsburgh Penguins said o...
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WATCH: Crosby Takes Puck To Face

PITTSBURGH, Pa. - Despite losing their captain, the Pittsburgh Penguins found a way to finish the month unbeaten.Pittsburgh, gearing for a run at the Stanley Cup, welcomed star forward Jarome Iginla t...

The NHL Still Deserves to Pay for This Lockout

I know the NHL is really happy with itself right now, and I can't stand for that. The Lockout may be ending -- pending approval and some seriously important paperwork -- but the NHL still has to answer for the past few months, and the years before that. The league betrayed its product and millions of its own fans.
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'I Just Want To Play Hockey'

CANONSBURG, Pa. - Sidney Crosby just wants to get back to work. At this point, where he takes the ice hardly matters.The Pittsburgh Penguins star said Friday the prospect of lacing up his skates in Eu...
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The Meeting That Could End the NHL's Union

On Tuesday in New York, the National Hockey League Players Association (NHLPA) is meeting with players to "facilitate dialogue." The entire union is irrelevant, if this works. The players and owners are finally bringing it on home, and the PC'ness that we've been thrown and tossed is out the window.
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'Everybody's Going To Lose'

PITTSBURGH, Pa. - Sidney Crosby says it takes two to tango.The Pittsburgh Penguins captain stood by his comments voicing frustration Tuesday at the lack of movement in negotiations on a new collective...