SIDNEY CROSBY

Getty

10 Ways to Make Marketing Go Viral

This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.
NHLPA

Sidney Crosby Arrest 'Never Happened'

Ottawa police are denying a report that NHL superstar Sidney Crosby was arrested. The Ottawa Sun posted a story on its website in which sources were quoted as saying the Pittsburgh Penguins captain w...
AP

Serious Hockey Hardware

NEW YORK, N.Y. - Pittsburgh Penguins star Sidney Crosby captured his second career Art Ross trophy on Sunday after leading the NHL in scoring this season.Washington Capitals forward Alex Ovechkin, mea...