There is only one way that any one of you, any one of your companies, or any piece of your work can be considered a "brand." And that's if people recognize it's you... and how you differ from others. So whether it's a multi-million dollar logo or a barely legible cursive scrawl, the power is in your hands.
As a psychotherapist, I'm always intrigued by the question of what makes people tick. It's always most important to listen and to ask, but the truth is that people tell a lot about themselves indirectly. Two signatures -- Joan Rivers' and that of former Bloc Québecois leader Gilles Duceppe -- gave me food for thought, as I pondered the psychology of the Separatist.
I'm a graphologist and a clinician; I tend to get to know a little bit about people by peering at their handwriting. Looking at Barbara Streisand's signature, we do find the theme of duality. Barbra's first name (representing the private self) is scripted in one style of writing whereas her last name (representing her professional self) is scripted in a completely different style of writing.
Note how she loyally reproduces the copybook script she learned in school and, in so doing, shows us that, first and foremost, she values fitting in. Such writers, amiable and good-natured, easily lapse into people-pleasing. And they often harbor secret self-negating habits designed to help them keep insecurities at bay.