SMART PHONE

AP

Want to Boost Sales? Go Mobile -- Your Consumers Already Have

Retail has been turned on its head. Consumers are actively using mobile devices in larger stores to access hundreds of e-commerce, forums and social sites that hold product information, reviews and competitive pricing. What to do to counter this? Well, we need to arm salespeople with mobile devices that give them that extra advantage and ignore the hard sell and just be really personable and informative using external and internal resources.