Smartphone

Give Your Customers Techno-Peace

Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.
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Do You Know The Social Media Secret?

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
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Would You Buy From a Kindle Vending Machine?

When last year's Consumer Electronics Show (CES) rolled into Las Vegas, many were surprised and intrigued by Amazon's presence. They didn't have a typical booth on the trade show floor. Instead, they set up a Kindle vending machine inside the Las Vegas airport (near the ATM and soda pop).
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Let's All Listen to Louis C.K. - Kids and Phones Don't Mix

Louis C.K. is a successful comedian who can afford to buy his kids practically anything. So it is a refreshing surprise to learn that there is one thing for which he refuses to open his wallet: cell phones for his children. Comedians can be modern-day philosophers and Louis C.K. has brilliantly nailed it. This touted technology is riddled with problems, especially in the hands of still-developing children and teens.
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Is Smart Marketing An Oxymoron?

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
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In Business, You Can Still Be Kind

While the philosophy of why we work continues to evolve and modernize, it still feels like we hold on to the dogma of what business is supposed to be. Perhaps with all of this moral awakening, sharing on social media, connecting to others and events like Occupy Wall Street or the Arab Spring, we should be paying closer attention to the human bottom line rather than the financial one?
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Baby, You Can Track My Online Activity

Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
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How Soon Before We're Dependent on Google Glass?

For those consumers already feeling overwhelmed and distracted by the constant notifications which come with a smartphone, Google Glass is probably not the best choice. We have arguably developed a dependence towards smartphones. Before consumers become dependent on Glass, they should seriously consider the implications before making their decision. In a society where relying on the mind for information and computation becomes less important due to the proliferation of mobile computers that can do the work for us, Glass may further exacerbate the dependence on technology to access information.

The Pageview Industrial Complex

It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.
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The Other Story Of The Smartphone

Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the growth of smartphones has been exponential and astounding all in one breath.
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Do We Need Paper Books Any More?

Reading on my smartphone, tablet or e-reader doesn't give me the same thrill as reading an old-fashioned paper book. But why would I stop by the bookstore, or visit the local library, when I can download the latest books in seconds? Does society need paper books any more?
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Should a Kindergartener Have an iPad?

The new iPad mini is the perfect size for my junior kindergartener. However, does a JK really warrant owning a computer? I tend to think not. Already it seems there is this mad scramble going on to ensure that our kids are equally if not more tech-savvy than their peers. There is plenty of time to hone his keypad skills but the window for developing his imagination seems to close a little every day.

What Comes After Smartphones?

What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? If you have read Walter Isaacson's Steve Jobs biography (and I strongly recommend that you do), there was a very telling (and compelling) line from Jobs: "If you don't cannibalize yourself, someone else will."
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Why Getting Grandpa Online Could Save His Life

While technology like smartphones, tablets and such seem at first glance to be aimed at the young and hip, it's those in need of replacement hips who will be the biggest winners as technology continues to transform our daily lives bit by byte. When you can Skype with your grandchildren, email your children or keep in touch with old and new friends via Facebook, you don't feel as isolated. For chronic diseases that afflict the elderly, like diabetes and heart disease, there are now so many easy-to-use apps and gadgets to monitor blood-sugar levels, blood pressure and more. Maybe you can teach an old dog new tricks.
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If You're a Business and You're Not on Mobile, You're Doing it Wrong

According to Comscore, 40 per cent of Canadians own a smartphone. You would think that brands would be scrambling to establish their mobile presence. Surprisingly, this is not the case. That so few brands have a mobile presence provides a tremendous opportunity for leadership and to be one of the few brands who do mobile well. Here are a few crucial opportunities brands are missing out on by ignoring mobile.

Seven Ways Technology Is Affecting Our Children

Not only are we enamored with the ability to send and receive information in a digital format, but our children are equally smitten. I hear more and more parents bemoaning the fact that they're not able to retrieve their iPad or laptop from their young child who is busy surfing the web, watching videos or playing games on the device. Here are the top seven ways that digital technology has affected our children -- the good and the bad.

The E-commerce Tipping Point

Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."
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Can TV Be an Active Medium?

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water co...