How To Improve Customer Response Rate To Receipt Surveys

Vahagn Aydinyan | Posted 04.14.2017 | Canada Business
Vahagn Aydinyan

The majority of fast food restaurants offer rewards for answering a survey on the back of their receipt. It's a fantastic idea in theory because it targets current customers who have just had an in-store experience and can give valuable data. But there are a few flaws in execution that make this method inefficient.

Tsunami Warning Text Messages Fail To Provide Any Info

Robin Rowland | Posted 05.11.2013 | Canada British Columbia
Robin Rowland

For the past month, text message tsunami warnings from the West Coast and Alaska Tsunami Warning Center have transformed from clear, concise vital information to incomprehensible computer code with a link to a useless URL -- at least on my Bell Android Samsung phone.

OMG! SMS Turns 20!

CBC | Posted 12.04.2012 | Canada Business

On Dec. 3, 1992, Neil Papworth, a young software engineer in England, sent out the world's first text message. Typing on a PC — since mobile phon...