Sochi Olympics

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Why Would Anyone Want To Host the Winter Olympics?

What country in its right mind would willingly and consciously walk into a Winter Games with the possibility of anything even reaching toward $50 billion on its table? The Sochi Games gave everyone else a chance to think about it for a second, and once you do it's sort of like being sober in a club where all your friends are buying bottle service... you can only get so drunk.

Three Examples of Contextual Advertising Done Right

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
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Price Stays In

SOCHI, Russia - Carey Price has been named Team Canada's starting goaltender for Wednesday's quarter-final game in the men's Olympic hockey tournament.Price will face the winner of Switzerland and Lat...