Perhaps if this had been a one-time occurrence it would be easier to digest, but the fact is Russian president Vladimir Putin has a shameful record when it comes to just about everything. He has never hesitated to put political rivals behind bars, even going as far as jailing the protest band Pussy Riot.
The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
Take your time finding the right table at the right restaurant. You'll be there awhile -- might as well get comfortable. The bottle of vodka is to be served cold and of high quality. The person that picks up the first bottle is in charge of pouring and pacing shots for the entire night, even once you change venues...
My family had a serious case of Olympic fever. Along with many Canadians, the winter games have become a permanent fixture on our television screen, and a major topic of discussion around the dinner table. The Olympics present valuable learning opportunities for adults and children of all ages. Parents can use these great learning opportunities to foster "a gold medal attitude" for children.
Booked three weeks ago on a whim, my trip from Vancouver to Sochi included 40 hours of buses, trains, taxis, layovers, and flights. Not to mention the four hours of standing in lines and two hours of wandering looking for wifi that were required before I could make this post. That said, I'm here and I'm pumped!