As the end of the year comes to a close, industry leaders are already preparing for what's next and refining their 2016 strategies to stay on top of the market. With baby boomers retiring and millennials being the most studied generation to date, market leaders can gain insight from the next generation, Generation Z.
My father, Robert Hunter, had coined the term "mind bomb" as an expression that our greatest tool for revolution was our own consciousness. He believed that mass media (early broadcast media at the time) could help spark that consciousness shift and a societal shift by changing the story of our times. The reality is the tides are turning. Despite the stories of impossibility in the fight against climate change, there are some new stories being written of possibility. It will still take many more of us -- millions and billions of us -- to continue to share these news stories and to create the "mind bomb" moments.
Bell Let's Talk Day inspired active online engagement, attracted celebrity endorsements and the attention of media, all the while raising vital charitable dollars. But a one-day social media event is not enough to significantly move the needle away from ignorance, fear and silence. After all, what happens the next day, and the day after that? Social change requires more than a social media plan. It requires a long-term sustainable strategy. Because in our content-rich, highly distracted world, passion is sometimes overrun by profit, causes are sidestepped by things like limited overhead and the desire to stay current fuels an unyielding need to move onto the next big thing.
"Clicking" on Facebook to save the life of a child in the poorest regions of the world, language that seeps in to pricey corporate social responsibility campaigns online, encourages clicktivism and slacktivism. For any important issue, such as electoral reform, clicking on a petition or 'liking' a YouTube clip doesn't cut it.
There is a global movement where social benefits are seen as outweighing outdated models of public vs. private sector interests. Those part of it are giving rise to a new solution economy, in which there is also a growing recognition that debt-crippled governments can no longer satisfy all of their citizens' wants and needs.
Social entrepreneurship understand that it's about big ideas in small packages that have the potential to effect enormous social change. Social entrepreneurship is about the regional and global impact that can be unleashed if start-up solutions to local problems are given the support to grow, scale-up, and spread around the world. Here are some insights into what it takes to grow and scale.
There are many enterprises now that don't fit our outdated good vs. bad models; they're designed to make money, lots of it in fact, but they can only make that money for their shareholders by making our world a better place. This has been true in my experience as well. Nearly six years ago, I started this thing called "Green Rewards."
The new iPhone has arrived. And those who worship at the altar of Apple are salivating. But where does the company exist in the hearts of the consumers of technology? Other leading tech-centred brands are turning profits and making tangible commitments to the greater world. I don't want to hear any more excuses -- it's time to place cause at the core of business.
Ask anyone with a shred of a conscience, and they'll tell you that they want a cleaner and more equitable world. With the rise of social media, consumers are becoming increasingly more intelligent and aware of the implications of their purchases. We are shopping not only for value, but with values. That's a major culture shift.
In Rio, Canada worked pretty hard to make sure no binding agreement on tackling overfishing occurred...or any other agreement for that matter. We can't look to our politicians to help the Earth, but we can look to ourselves. Local efforts from businesses and cities: These are things we can count on.