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A few years ago I decided to embark on a backpacking trip across Europe for two months. Towards the end of my travels, I found myself at the Sisteen Chapel in Rome, Italy. As I was standing there, enchanted by this insanely crazy masterpiece, I felt a soft whisper perk the tiny hairs on the back of my neck.
A portmanteau of "pink" and "whitewashing," pinkwashing is sometimes used to describe organizations who tout support for LGBTQ causes to distract from less ethical endeavours, or who do so without backing their messages through appropriate actions or policies. So how can you as an inclusive, diversity-loving organization reach LGBTQ communities in the right way? Here are five tips.
Now, more than ever, with record labels substantially cutting A&R budgets, the pressure is on the music artists, both signed and independent, to invest in their own marketing. Luckily, in the digital age, marketing yourself is easier than ever -- if you know how to use the tools properly.