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Within each work day, there are only so many hours you have to produce your best, which is why it's important to maximize and monitor the time you spend on anything. This of course leads to the difference between working more versus working smarter.
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With the rising popularity of digital technology, social media has become a tempting platform for photographers to promote their talents online. Disseminated by Facebook, Instagram on smart phones, tablets and home computers, photography today thrives online. Through my images, I portray stories to people interested in appreciating forgotten and abandoned places, unique cityscapes and places that are generally off-limits to the general public.
With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...
We all know someone who thinks they can do anything, even though there are perfectly well-trained, experienced and knowledgeable pros who are ready, willing and able to take on a job. The results can go from the hilarious to the horrifying.
Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business' influence. But, sadly, I keep seeing companies make the same few mistakes over and over again when it comes to their Facebook marketing. Here are the most common and how to avoid them.