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There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
If your kids see you jostling to get the best shot of the most mundane moments of life, just so that you can post a picture of it on your Instagram account, they'll follow suit. If you post inappropriate images or comments on social media, the will be seen by your children, guaranteed. Limit and moderate your own social media activity.
Some of the biggest retailers are beginning to realize that there are engaged communities that reside predominantly in forums and boards that provide amazing insight into product/service development, company sentiment. But brands still don't understand dynamics of online communities.
It's a slow day at the office and instead of filing your last report, you creep your best friend's new Facebook pictures. What's the harm, you think. But your boss probably has a different opinion. Wi...