Social Media Research

Are Brands Failing the Speed Test?

Mitch Joel | Posted 12.01.2012 | Canada Business
Mitch Joel

It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.