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Why CFOs Need to Care About Sustainability -- Now

Chief Financial Officers (CFOs) and Chief Operating Officers (COOs) are increasingly accountable for sustainability. A study by Deloitte -- Sustainability: CFOs are coming to the table -- found their accountability for sustainability had jumped sharply during the last year. Here are some of the drivers for the CFO's involvement in sustainability.
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IPO or Not, Facebook Let Us Down

Despite its inflated IPO, Facebook couldn't look more different from what we hoped it might someday be. The problem is that no one's happy: Customers are subjected to more and more ads, and the companies who created those ads aren't seeing much of a return on investment. But the IPO adds another wrinkle to the equation...