More than a mere few US retailers assume that expanding into Canada, because of its relatively small population (the population of California alone, at about 38 million, is larger than Canada's roughly 35 million), is akin to expanding into just another state. Making this assumption -- blindsided by the admittedly vast similarities across all walks of life -- is downright dangerous.
Do you really want to know why a barista not remembering their name offends people? Because people think they are special. Everyone thinks that his or her drink order is special and that his or her name is special. Everyone is too busy being offended about how they are special to realize that to an hourly employee trying to get by, you're just another non-fat, extra hot, no foam double latte.
A traditional Pumpkin Scone from Starbucks has 480 calories, 17 g fat, 78 g of carbs, 43 g of sugar and 6 g protein. Sigh...that's like having a couple of chocolate bars. So, I wanted to create a scone that I'd eat too...and guess what...we like it even better than the original. I tested them side by side.
Three former game studio executives with 40+ years of experience could easily be basking in the console glory days of the past. Instead of opting for white sandy beaches and umbrella drinks, these former EA (Electronic Arts) colleagues have co-founded a company that adds rewards to mobile games as you play.
Temptations are always abound in the world of rock 'n' roll and it's easy to be drawn to them like flies to a pile of shit. In the last few years I have fallen to an addiction -- I've become a coffee drinker. When I told my friends I'd caved they excitedly began schooling me on the world of java. Still, drinking Starbucks coffee doesn't come without its share of conditions and compromises.
The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?
For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.