The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.
There you are standing in the Starbucks line, stifling a guffaw as the chump in front of you orders a Frappuccino with whipped cream. Why so smug? Well, because you have cracked the secret to enjoying delicious Starbuck's beverages that are actually healthy. That's right, your matcha tea latte with soy milk is delicious and it's going to help you look amazing in that bathing suit too. But hold on a second -- what if your latte isn't the health tonic you assume it is?
They've got an awful lot of coffee in Italy already, and they love and drink it in their own style: typically, espresso gulped down quickly, served not with a cruller, but a cornetto or biscotto. So a big non si fa came to mind when I considered the idea of Starbucks in Italy. That is, until I thought about the power of the brand, something not to be trivialized.