Most entrepreneurs I meet present themselves as confident, resilient and savvy people who are quick on their feet and always ready to pitch their company to potential clients or investors. Science students could truly benefit from this kind of training to communicate the value and excitement of their science. Storytelling is especially important in science because, as someone once said to me, science is not complete until it is communicated.
Publishers should dominate this service business; like Faber, they just need to start. Book production and retailing, whether by companies or individuals, is fully commoditized now also, so the key is to occupy the space held by, say, yoga instructors, dentists, psychotherapists, interior designers -- services for which you are as likely to pay more, to get a better job, than to pay less.