Storytelling

Is "Your Story" Helping or Hurting Your Presentation?

Suzannah Baum | Posted 12.05.2014 | Canada Business
Suzannah Baum

Without a thorough understanding of your audience, an understanding of who they are, what their challenges are, and why they've come to hear you speak, your story -- and your speech -- will fall short of having the impact that can really engage them. The best content, the best stories, the best experience means nothing if the audience doesn't relate to it.

How to Get People to Care About Your Business

Elan Divon | Posted 09.02.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

Stanley Kubrick Put the Science in Science Fiction

Gerry Flahive | Posted 06.22.2014 | Canada
Gerry Flahive

All science-fiction films are obliged to create props, cityscapes and an array of objects that depict something of their imagined future. But they usually don't feel the same obligation to present them with any scientific credibility. However, Kubrick did.

Share Your Holiday Stories

Deri Latimer | Posted 02.18.2014 | Canada Living
Deri Latimer

Ali and Max 2000 Christmas morning, 2000. Max was 3 and Ali was 6. Our tradition had been (and still is) that Randy headed downstairs to turn on the...

Reporter's Notebook: Why I Became a Journalist

Jill Langlois | Posted 11.10.2013 | Canada Living
Jill Langlois

What a journalist does involves more than just writing. It takes a keen eye to spot the right story. It takes time and dedication to chase down the facts and figures. It makes a difference to tell someone's story. So always do what makes you feel pure bliss. If you do, it will make a difference.

What Media Companies Need to Learn About Selling to Millennials

Kyla Zanardi | Posted 08.21.2013 | Canada
Kyla Zanardi

Confession: we're bingers. You know what were talking about: wait for a full season of Game of Thrones to come out, block off a 'sick day,' and marathon all 10 episodes online. We've all been there. The way we watch and consume content is quickly evolving -- we're demanding more content, and we want it accessible and on-demand.

The New Storytelling Frontier

Katherine Brodsky | Posted 08.05.2013 | Canada Living
Katherine Brodsky

It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms. Hollywood's most influential players have taken notice with directors like Peter Jackson and James Cameron embracing transmedia.

How Your Digital Footprint Can Hurt You

Lisa Ostrikoff | Posted 07.23.2013 | Canada Business
Lisa Ostrikoff

I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.

Watching the Watchdog: My 2012 Olympic Coverage Report Card

Tim Knight | Posted 10.17.2012 | Canada
Tim Knight

Even before the Games began, it seemed Bell and Rogers decided to stick with selling cellphones and they aren't interested in the next Olympics (which have gone to CBC). Now, the viewing numbers are excellent of course. But they're no more than a rather dubious measurement of eyes in front of TV sets, computers and various gadgets. They're not indications of satisfaction. Or dissatisfaction. For the record though, here are some things in CTV's evening prime time coverage that certainly could have been done better...

Watching the Watchdog: Will Microsoft Produce the Next Walter Cronkite?

Tim Knight | Posted 09.19.2012 | Canada
Tim Knight

Once upon a time when the world was young and had hope, and global warming, the one per cent and social media hadn't yet been invented, there truly was a golden age for TV news in North America. Could Microsoft bring that golden age back since its split from MSNBC?

Watching the Watchdog: The Final Dispatch from "Dispatches"

Tim Knight | Posted 08.29.2012 | Canada
Tim Knight

Over these past twelve years, MacInnes-Rae has proved with Dispatches that the ancient art of storytelling didn't die with Seven Days. And that for broadcasters, traditional storytelling is still by far the best, most efficient and effective way to pass on information, one person to another.

Watching the Watchdog: Daily Planet Still Fails to Thrill

Tim Knight | Posted 06.24.2012 | Canada
Tim Knight

Each of the stories is doubtless scientifically sound, but seldom do any of them inspire the kind of interest and anticipation which makes a viewer hang in (postpone the beer or bathroom break) to find out how it all turns out.

Watching the Watchdog: Here's How the CBC can Survive the Cuts

Tim Knight | Posted 05.30.2012 | Canada
Tim Knight

By now, you know most of the gory details of the damage. Ten per cent cut to the CBC. Blood on the floor. From some, wails of anguish. From others, roars of applause. The time of the great networks is over. The Internet and social media have won. But old media can save itself through storytelling.

What New Media Must Learn From Comics

Mitch Joel | Posted 11.20.2011 | Canada
Mitch Joel

In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.