STORYTELLING

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Telling Your Story Can Change The World

A few years ago I decided to embark on a backpacking trip across Europe for two months. Towards the end of my travels, I found myself at the Sisteen Chapel in Rome, Italy. As I was standing there, enchanted by this insanely crazy masterpiece, I felt a soft whisper perk the tiny hairs on the back of my neck.
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Teaching Scientists To Be Storytellers

Most entrepreneurs I meet present themselves as confident, resilient and savvy people who are quick on their feet and always ready to pitch their company to potential clients or investors. Science students could truly benefit from this kind of training to communicate the value and excitement of their science. Storytelling is especially important in science because, as someone once said to me, science is not complete until it is communicated.
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Is "Your Story" Helping or Hurting Your Presentation?

Without a thorough understanding of your audience, an understanding of who they are, what their challenges are, and why they've come to hear you speak, your story -- and your speech -- will fall short of having the impact that can really engage them. The best content, the best stories, the best experience means nothing if the audience doesn't relate to it.
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How to Get People to Care About Your Business

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.