Without a thorough understanding of your audience, an understanding of who they are, what their challenges are, and why they've come to hear you speak, your story -- and your speech -- will fall short of having the impact that can really engage them. The best content, the best stories, the best experience means nothing if the audience doesn't relate to it.
Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.
Confession: we're bingers. You know what were talking about: wait for a full season of Game of Thrones to come out, block off a 'sick day,' and marathon all 10 episodes online. We've all been there. The way we watch and consume content is quickly evolving -- we're demanding more content, and we want it accessible and on-demand.
It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms. Hollywood's most influential players have taken notice with directors like Peter Jackson and James Cameron embracing transmedia.
I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.
Even before the Games began, it seemed Bell and Rogers decided to stick with selling cellphones and they aren't interested in the next Olympics (which have gone to CBC). Now, the viewing numbers are excellent of course. But they're no more than a rather dubious measurement of eyes in front of TV sets, computers and various gadgets. They're not indications of satisfaction. Or dissatisfaction. For the record though, here are some things in CTV's evening prime time coverage that certainly could have been done better...