STRATEGY

Taken For Granted

The other day, I was walking through Toronto's historic Distillery District. This District is a must-see spot for both locals and visitors to Toronto as it features a wide variety of artistic and cult...
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What Do You Value?

Have you identified the values and assumptions that drive you personally and professionally? What drives your business beyond shareholder expectations? What drives your day-to-day personal life beyond working to pay bills? Are you clear on what matters?

Purpose: Putting Meaning To Work

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more likely to define purpose as profitability. This sen...
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Closing Expectation Gaps In Services

Unlike products, services require a user's participation throughout the journey. From on-boarding to invoicing, direct and consistent contact between the service provider and the service user means that there is enormous opportunity (and risk) to your brand at every touchpoint and even the spaces between them.