Canada Strategy

In Emergency Management, Strategy Rarely Translates Into Action

Johanu Botha | Posted 08.18.2016 | Canada Politics
Johanu Botha

In my research on Canadian and American emergency management agencies, I've found significant differences between official disaster strategies and how disaster responses actually unfold. For example, 'lessons learned' and theories of emergency management consistently call for formal coordination of all the organizations involved in disaster response.

Purpose: Putting Meaning To Work

Mike Rowlands | Posted 07.29.2016 | Canada Business
Mike Rowlands

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more l...

Closing Expectation Gaps In Services

Joseph Donia | Posted 05.24.2016 | Canada Business
Joseph Donia

Unlike products, services require a user's participation throughout the journey. From on-boarding to invoicing, direct and consistent contact between the service provider and the service user means that there is enormous opportunity (and risk) to your brand at every touchpoint and even the spaces between them.

Stop Avoiding The Post-Mortem: It's All Down To 3 Simple Questions

Judy Mann | Posted 03.22.2016 | Canada Business
Judy Mann

You've already taken the time to plan and execute the activity and it's over, so why bother? Whether it's a major project or event, a product launch or an announcement, a digital media campaign or an issues management plan, a post-mortem is important to demonstrate success as well as learning.

It's Time For Your Company To Invest In The Mobile Experience

Will Pate | Posted 01.20.2016 | Canada Business
Will Pate

The smartphone has become a remote control for the world. We won't even vacation without one. But mobile is not just about a device, it is a context where we have the entire power of the Internet available to us at all times. It's smartphones, tablets, wearables, drones and connected devices.

Authenticity Determined This Election's Winners And Losers

Ken Aber and Ian Chamandy | Posted 10.29.2015 | Canada Politics
Ken Aber and Ian Chamandy

Todd Rundgren's song, "The Verb, To Love," speaks to authenticity -- the antithesis of the packaging of a candidate for public consumption during an election. Both Trudeau and Harper were authentic to who they are in the campaign, while Mulcair showed up as a packaged pretense of what he wanted people to think of him, not who he truly is.

What Story Is Your Business Telling?

Lisa Ostrikoff | Posted 05.05.2015 | Canada Business
Lisa Ostrikoff

The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message across -- one ...

Connecting to Compete: Logistics Management

Umar Zulqarnain | Posted 11.12.2014 | Canada Business
Umar Zulqarnain

Building and managing a world-class supply chain is difficult regardless the economic climate. Transporting goods quickly and efficiently is a complex task that requires coordinating and managing a number of variables within a fast-paced and volatile environment.

Tips for Getting Back-to-Business With a Smile

Jane Blaufus | Posted 11.01.2014 | Canada Business
Jane Blaufus

Alright. You are back at work, sitting at your desk looking at your computer screen. Many entrepreneurs go through this once school is back in session, and just like the kids that are back to a routine, it's time for you get back to one as well. Take a deep breath, loosen the tension in your shoulders and breathe!

Missing a Middle Manager? Here's How a PR Agency Can Help

Andrea Lekushoff | Posted 10.19.2014 | Canada Business
Andrea Lekushoff

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. These teams can turn to PR agencies, many of whom are well-positioned to bridge these critical skills gaps.

Turning a Big Idea Into Global Change

G(irls)20 | Posted 09.14.2014 | Canada Impact
G(irls)20

2013-06-12-blog_girls_20_summit_v01A.pngWhat would happen if the world's 3.5 billion women set out to fix the biggest problems facing their communities? The G(irls)20 Summit is bringing together young women from around the globe to answer that question. The goal: Use bold ideas to improve the fortunes of their home regions and, hopefully, the world.

5 Steps to Increase the Price of Your Product or Service

Michael Zipursky | Posted 08.20.2014 | Canada
Michael Zipursky

There are several reasons to test your pricing. They may include: never tested a price increase before; conversion rate is extremely high (suggesting that you're under-valuing your product or service); as well as sales are low (low sales of a product or service can also be caused by the market seeing your offering as inferior because of its low price).

Why Knowing Who You Are Is So Important To Your Business

Ken Aber and Ian Chamandy | Posted 07.15.2014 | Canada Business
Ken Aber and Ian Chamandy

Doing the hard work to create a clear, concise and compelling definition of who the company is -- what business it is really in -- is a tiny investment to inoculate a company from this potentially fatal disease. Steve Jobs was such a remarkable leader because he was constantly fearful of the threat of founder's dilemma, even as he was basking in the glow of Apple's amazing success.

Digital Canada 150: The Digital Strategy Without a Strategy

Michael Geist | Posted 06.09.2014 | Canada Business
Michael Geist

Despite its successes, Digital Canada 150 ultimately suffers from some notable omissions. For a strategy document, it is curiously lacking in actual strategy. The government updates Canadians on what it has done and provides some insight into what it plans to do, but there are few new strategies articulated.

The Enemy of Your Future

Ken Aber and Ian Chamandy | Posted 06.08.2014 | Canada Business
Ken Aber and Ian Chamandy

Mark Twain was famously quoted as saying "I didn't have time to write a short letter, so I wrote a long one instead." The subtext of his quote is that time is the enemy of clear, concise and compelling communication. The same is true of strategy development.

How to Drive Sales via PR

Andrea Lekushoff | Posted 05.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....

Is Your Successful Business on the Road to Extinction?

Ken Aber and Ian Chamandy | Posted 04.13.2014 | Canada Business
Ken Aber and Ian Chamandy

There are two things that Blockbuster, Borders and Kodak have in common. The first thing they have in common is they all went bankrupt because digital technologies made their businesses obsolete. The second thing Blockbuster, Borders and Kodak have in common is that they all could be thriving today.

Blueprint's Top Trends for 2014: Part Three

Ken Aber and Ian Chamandy | Posted 03.18.2014 | Canada Business
Ken Aber and Ian Chamandy

The Fight For Control Over Our Lives Apple and Google will pull ahead of the pack in terms of its software controlling every aspect of our lives. Fi...

Blueprint's Top Trends for 2014: Part Two

Ken Aber and Ian Chamandy | Posted 03.17.2014 | Canada Business
Ken Aber and Ian Chamandy

Cloud-based services, also known as SaaS apps (software as a service), make more sense for everyone involved. SaaS apps are easier for customers to access, use and pay for, with the low subscription fee essentially amortizing what used to be a more onerous capital cost. They provide the developer with a consistent, predictable cash flow, and a far easier/cheaper development and upgrade process.

Businesses Must Be Prepared to Walk the Walk

Ken Aber and Ian Chamandy | Posted 02.09.2014 | Canada Business
Ken Aber and Ian Chamandy

One of the advantages of making a bold and compelling public statement about who you are as an organization is that you are now accountable for what you declare about yourself. In other words, you have to walk the walk because, if you don't, you will compromise your reputation.

Dove for Men Lacks "Real Beauty"

Ken Aber and Ian Chamandy | Posted 01.28.2014 | Canada Business
Ken Aber and Ian Chamandy

Dove's "Real Beauty" campaign drove product sales and created for the brand a dominant positioning within the women's beauty segment. Then Dove decided to extend its brand equity into the men's global market. And the men's campaigns actually erode the power and credibility the "Real Beauty" campaign has built so carefully and successfully around itself over many years.

Run a Business? Set Out a Clear Plan for Your Employees

Ken Aber and Ian Chamandy | Posted 01.23.2014 | Canada Business
Ken Aber and Ian Chamandy

When there is confusion about something, such as an organization's direction or strategic plan, there are many different interpretations of what it is. When there are many different interpretations, it usually means people aren't aligned with where the company is going and how it needs to get there.

Is a Lack of Clarity Slowing Down Your Business? Take This Simple Test

Ken Aber and Ian Chamandy | Posted 01.23.2014 | Canada Business
Ken Aber and Ian Chamandy

Board governance is becoming more and more stringent with each passing year and each new securities scandal (hello Sarbanes-Oxley!). The potential liability of individual board members increases the pressure on them to ensure there is accountability to shareholders and regulators.

What Justin Trudeau Could Learn From Rob Ford

Ken Aber and Ian Chamandy | Posted 01.23.2014 | Canada Politics
Ken Aber and Ian Chamandy

Is there any doubt about who Rob Ford is? There shouldn't be. From the moment he first ran for office, Rob Ford has been about "Stop the gravy train," even if he didn't articulate it that way in the beginning. What does Justin Trudeau stand for? There is no clear picture of who Justin is other than a good-looking guy who seems bright, has lots of charisma and speaks in generalities. Often politicians will say they don't want to reveal themselves until election time because they just make themselves a target for the other parties. But there is a difference between defining yourself -- who you are and what you stand for -- and revealing your specific policies.

The Future (According to Corporations)

Robert Bolton | Posted 11.17.2013 | Canada Business
Robert Bolton

Future scenarios should be thought of as being in perpetual draft form; they should be rewritten constantly and thought about critically -- always in the condition of workshopping. Questions about how things like new technologies ought to exist are matters of vital social consequence. They are political decisions; questions that we should all be engaging.