Super Bowl Ads

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How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
AP

NO OFFENSE

NEW YORK, N.Y. - What Super Bowl ads will people discuss over the water cooler a day after the big game?There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were...