Super Bowl Commercials

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The Real Reason Super Bowl Ads Switched From Sexual To Deeply Emotional

Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.
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How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
AP

NO OFFENSE

NEW YORK, N.Y. - What Super Bowl ads will people discuss over the water cooler a day after the big game?There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were...