Super Bowl Commercials

The Real Reason Super Bowl Ads Switched From Sexual To Deeply Emotional

Jason Najum | Posted 02.05.2015 | Canada Living
Jason Najum

Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.

B.C. Filmmakers Win Big With Doritos Super Bowl Ad

The Huffington Post B.C. | Montana Cumming | Posted 02.02.2015 | Canada British Columbia

Many Metro Vancouverites were likely feeling disappointed yesterday after the Seahawks' loss at the Super Bowl on Sunday, but not Graham Talbot of Maple Ridge.

Victoria's Secret's Sexy Super Bowl Ad

The Huffington Post Canada | Chloe Tejada | Posted 02.02.2015 | Canada Style

There were plenty of distractions at the Super Bowl game Sunday night, but arguably none of them were as sexy as the Victoria's Secret Super Bowl ad. ...

WATCH: The Super Bowl Ad That Panders To Every Dog Lover

The Huffington Post Canada | Brian Vinh Tien Trinh | Posted 02.01.2015 | Canada Living

The New England Patriots may have won the Super Bowl, but Budweiser pretty much won the hearts of every dog lover during Sunday's big game. As a f...

WATCH: The Super Bowl Commercials Canadians Missed Out On

The Huffington Post Canada | Brian Vinh Tien Trinh | Posted 02.01.2015 | Canada

Super Bowl is as much about the commercials and half-time show to many Canadians. But when you can't watch the best of the U.S. commercials in Canada,...

Canadians Will See U.S. Super Bowl Ads, CRTC Rules

CP | Stephanie Levitz, The Canadian Press | Posted 01.29.2015 | Canada Business

LONDON, Ont. - Canada's broadcast regulator is banning the substitution of Canadian advertisements over American ads during the Super Bowl.The decisio...

How to Get Your Business Noticed at the Superbowl

Jeff Quipp | Posted 01.28.2015 | Canada Business
Jeff Quipp

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.

Kim Kardashian's Super Bowl Commercial Is Filled With Selfies

The Huffington Post Canada | Chloe Tejada | Posted 01.27.2015 | Canada Style

Kim Kardashian sure knows how to stay on message! The reality TV star shows off her selfie-taking skills in a new Super Bowl commercial for T-Mobil...

How To Score a Real-Time Marketing Touchdown

Carlos de Torres | Posted 01.20.2015 | Canada
Carlos de Torres

With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.

WATCH: McDonald's Reveals How It Really Makes Those McNuggets

The Huffington Post Canada | Michael Bolen | Posted 02.08.2014 | Canada Business

McDonald's Canada aired a Super Bowl commercial Sunday night that seeks to debunk the widespread belief that Chicken McNuggets are made from the infam...

NO OFFENSE

CP | Mae Anderson, The Associated Press | Posted 04.04.2014 | Canada Business

NEW YORK, N.Y. - What Super Bowl ads will people discuss over the water cooler a day after the big game?There were no crude jokes. Sexual innuendo was...

WATCH: Stephen Colbert And An Eagle Sell Pistachios

The Huffington Post Canada | Posted 02.03.2014 | Canada TV

Stephen Colbert can add a new title to his already lengthy resume -- pistachio spokesman. The satirical funnyman stars with an eagle in a pair of c...

WATCH: Revisit The '80s With Radio Shack

Posted 02.03.2014 | Canada TV

How long has it been since you've seen ALF, Hulk Hogan and the "Back To The Future" DeLorean all in a 30-second span? For Radio Shack's Super Bowl ...

WATCH: Don Cheadle, A Llama And Arnie Walk Into A Bar...

Posted 02.02.2014 | Canada TV

In what turned out to be a bizarre night for Super Bowl commercials, the Bud Light ad really takes top prize. If Bud Light is trying to promote its...

Hey, JC Penney, You OK?

The Huffington Post Canada | Posted 02.02.2014 | Canada Style

We're not sure what happened to JC Penney's Twitter account during the Super Bowl. The department store's account posted a number of odd tweets dur...

WATCH: Maserati's Intense Super Bowl Commercial

Posted 02.02.2014 | Canada TV

"We have prepared. Now we strike." It's hard to believe that this seriousness is out to sell luxury Italian cars, but yes, the automaker's 2014 Sup...

WATCH: James Franco's Super Bowl Ad Makes You Go Hmm...

Posted 02.02.2014 | Canada TV

Who better to feature in a commercial for the new Ford Fusion hybrid than actor James Franco? In an attempt to sell the Ford vehicle's fuel economy...

More Canadians Interested In The Ads Than The Game: Survey

CP | The Canadian Press | Posted 04.03.2014 | Canada Business

TORONTO - The millions of Canadians tuning in the Super Bowl on Sunday night are more eager to take in the lavish television ads than the football gam...

Does Anyone Watch the Super Bowl for the Actual Game Anymore?

Andy Juniper | Posted 04.01.2014 | Canada
Andy Juniper

As we trundle toward Sunday's Super Bowl game, I can tell you three things with certainty. I can no longer handle the hype and hoopla surrounding this event. Bigger is not always better. And I already miss the big game's usual heat.

WATCH: GoDaddy Will Pump YOU Up

HuffPost Canada TV | Chris Jancelewicz | Posted 01.25.2014 | Canada TV

Where's the beef? Well, it looks like most of it is contained in the 30-second GoDaddy Super Bowl 2014 commercial. After last year's rather "bounti...