Super Bowl? More like, Super Cute.
Because who has time to watch them all?
Instead, the full version will be aired online.
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"You're not wanted here! Go back home!"
" ... But hey, it's the thought that counts."
We interrupt your regular football viewing for this commercial break.
ARE YOU READY FOR SOME FOOTBALL (commercials)?
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And everything is awesome.
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We'll admit it, we're watching the game for the food.
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Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.
There were plenty of distractions at the Super Bowl game Sunday night, but arguably none of them were as sexy as the Victoria's Secret Super Bowl ad. (Sorry, Katy Perry.) The lingerie brand released t...
Many Metro Vancouverites were likely feeling disappointed yesterday after the Seahawks' loss at the Super Bowl on Sunday, but not Graham Talbot of Maple Ridge.
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With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
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Kim Kardashian sure knows how to stay on message! The reality TV star shows off her selfie-taking skills in a new Super Bowl commercial for T-Mobile's "data stash" program. In the ad, which Kim debute...
With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.
NEW YORK, N.Y. - What Super Bowl ads will people discuss over the water cooler a day after the big game?There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were...
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McDonald's Canada aired a Super Bowl commercial Sunday night that seeks to debunk the widespread belief that Chicken McNuggets are made from the infamous "pink slime." The video shows that Canada's Mc...
Stephen Colbert can add a new title to his already lengthy resume -- pistachio spokesman. The satirical funnyman stars with an eagle in a pair of completely unsubtle Super Bowl ads for Wonderful Pista...
How long has it been since you've seen ALF, Hulk Hogan and the "Back To The Future" DeLorean all in a 30-second span? For Radio Shack's Super Bowl 2014 commercial, the '80s gang is all here; the elect...
In what turned out to be a bizarre night for Super Bowl commercials, the Bud Light ad really takes top prize. If Bud Light is trying to promote its product as the bringer of random experiences, then m...
We're not sure what happened to JC Penney's Twitter account during the Super Bowl. The department store's account posted a number of odd tweets during the first half of the Super Bowl. Who kkmew theis...
"We have prepared. Now we strike." It's hard to believe that this seriousness is out to sell luxury Italian cars, but yes, the automaker's 2014 Super Bowl commercial is ... intense, to put it one way....
Who better to feature in a commercial for the new Ford Fusion hybrid than actor James Franco? In an attempt to sell the Ford vehicle's fuel economy, the Super Bowl commercial features Franco as Rob Ri...
TORONTO - The millions of Canadians tuning in the Super Bowl on Sunday night are more eager to take in the lavish television ads than the football game itself, a new survey suggests.A recent Harris/De...
As we trundle toward Sunday's Super Bowl game, I can tell you three things with certainty. I can no longer handle the hype and hoopla surrounding this event. Bigger is not always better. And I already miss the big game's usual heat.
Where's the beef? Well, it looks like most of it is contained in the 30-second GoDaddy Super Bowl 2014 commercial. After last year's rather "bountiful" Super Bowl ad, GoDaddy is once again using the h...
Super Bowl 2013 kicks off Sunday, but there is already a loser. Canadians who want to watch the weird, wacky and funny commercials that air during the big game will be off limits north of the border....