Superbowl

10 Things You Need For Tailgating This Football Season (INFOGRAPHIC)

Posted 09.06.2016 | Canada Living

Football season is here! Everything you need for the best tailgate party. From the AOL Partner Studio

Why Celebrity Activists Matter

Joshua Ostroff | Posted 02.11.2016 | Canada Living
Joshua Ostroff

From the moment Beyoncé walked off the Super Bowl stage, halftime show sticking out of her back pocket after broadcasting black power imagery and black pride lyrics to an audience of 112 million people, the backlash began. From boycotts to criticism from senators and pundits alike, the goal here is to intimidate the pop star into silence because she holds power. But here's the thing; celebrity activists matter. Being an artist does not mean that you cannot speak out about injustice, but critics push that agenda because having a following for your art does mean that people might actually listen when you do.

Beyoncé Pays Tribute To Michael Jackson At Super Bowl

The Huffington Post Canada | Monika Markovinovic | Posted 02.07.2016 | Canada Style

Long live the king (and queen) of pop.

This Linebacker Broke His Arm 2 Weeks Ago, Plays At Super Bowl Anyway

CP | The Associated Press | Posted 02.07.2016 | Canada

He had to have surgery 13 days ago.

WATCH: The Super Bowl Ads You Can't See In Canada

The Huffington Post Canada | Brian Vinh Tien Trinh | Posted 02.07.2016 | Canada Business

We interrupt your regular football viewing for this commercial break.

Pricey Colgate Super Bowl Ad Is Not Selling Toothpaste

The Huffington Post Canada | Joshua Ostroff | Posted 02.05.2016 | Canada Living

Small acts add up.

How To Gear Up For Super Bowl Sunday

Sari Friedman | Posted 02.02.2016 | Canada Living
Sari Friedman

Whether or not you are a football fan, this exciting sports event offers something for everyone. If you are gathering a big crowd for a "home-gating" party or watching with family, here are a few tips on how to gear-up for one of the most-watched TV events of the year.

The Real Reason Super Bowl Ads Switched From Sexual To Deeply Emotional

Jason Najum | Posted 04.07.2015 | Canada Living
Jason Najum

Let's take a moment to think about why the industry decided to go in this positive and thoughtful direction. And there, I'm done. Marketing grads, I'm sorry to say this aloud but it was not because the powers that be suddenly realized that they should use their influence for good. It's because the industry realized -- and by realize I mean spent millions of dollars studying how the public is reacting to their constant stream of marketing tactics -- that as a culture we are tired of the same old fluffy tricks. We pay for HBO. We recycle. We need more.

New England Patriots Beat The Seattle Seahawks

CP | Barry Wilner, The Associated Press | Posted 04.03.2015 | Canada

GLENDALE, Ariz. - Tom Brady and the Patriots made this Super Bowl all about football, not footballs.Clutch football, spiced by a sensational fourth-qu...

Katy Perry Will Roar At The Super Bowl Halftime Show

CP | Mesfin Fekadu, The Associated Press | Posted 01.23.2015 | Canada Music

NEW YORK, N.Y. - Will Katy Perry be a firework at the Super Bowl? Will she show them what she's worth? Will she let her colours burst?NFL announced la...

Meet Your Super Bowl Halftime Singer (Probably)

The Huffington Post Canada | Joanna Adams | Posted 10.10.2014 | Canada Music

Get ready to hear her "Roar," and prepare to see some "Firework(s)." Katy Perry will perform at the Super Bowl XLIX halftime show, according to a n...

Three Examples of Contextual Advertising Done Right

Jeff Quipp | Posted 05.19.2014 | Canada Business
Jeff Quipp

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.

WATCH: McDonald's Reveals How It Really Makes Those McNuggets

The Huffington Post Canada | Michael Bolen | Posted 02.08.2014 | Canada Business

McDonald's Canada aired a Super Bowl commercial Sunday night that seeks to debunk the widespread belief that Chicken McNuggets are made from the infam...

A Football-Hater's Guide to Getting Through the Super Bowl

Devon Murphy | Posted 04.04.2014 | Canada Living
Devon Murphy

Ah, the Super Bowl. For some, it's a glorious time of celebration, for others (me) it's an exhausting day of screaming, confusion, and Doritos dust all over the place. Here's my guide to watching the Super Bowl when your partner is a fan and you're really, really not.

11 Most Random Super Bowl Halftime Shows Of All Time

HuffPost Canada Music | Joshua Ostroff | Posted 01.31.2014 | Canada Music

If the combination of pop crooner Bruno Mars and the shirt-hating alt-rockers Red Hot Chili Peppers playing the Super Bowl Halftime show together seem...

What's Bigger Than Big Data?

Mitch Joel | Posted 03.23.2014 | Canada Business
Mitch Joel

I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There's no need to benchmark brands against their competencies with big data because, quite frankly, most brands don't even have a proper definition for what big data means.

Are You Ready For Some Football?

AFP | Relaxnews | Posted 01.25.2014 | Canada Travel

(Relaxnews) - Football fans on a budget looking to attend the most popular US sporting event of the year may want to consider booking a hotel in the B...

Sticky Situation: Super Bowl Party Manners

Julie Blais Comeau | Posted 04.03.2013 | Canada Living
Julie Blais Comeau

Spring ahead to Super Bowl Sunday. You are wearing your team's gear; jersey on your freshly showered back, and cap on your uncoiffed mane. You're ready to go p-a-r-t-y. But, before you get set to watch the famous coin flip, check your Super Bowl party manners. Here are 10 don'ts and one do, the get reinvited to next year's matchup.

Behind the Headlines: The Sibling Rivalry Upstaging the Super Bowl

Craig and Marc Kielburger | Posted 04.02.2013 | Canada Impact
Craig and Marc Kielburger

Super Bowl XLVII will go down in history not as a football game, but as a family conflict hashed out in the public arena. Head coaches are Harbaugh brothers John and Jim, leading opposing teams. As brothers who co-author columns and co-direct projects, we can relate to the interest generated by siblings working in the same arena.

Hosting The Super Bowl? Give Guests A Few Healthy Options

CP | Lois Abraham, The Canadian Press | Posted 03.31.2013 | Canada Living

TORONTO - Super Bowl celebrations don't have to mean an evening of gluttony resulting in a "food hangover" the next day, the result of consuming too m...

Fancy Food From The Deep Fryer: Chefs Take On The Oil

The Huffington Post Canada | Posted 02.03.2012 | Canada Living

Innovative takes on fried foods are not exactly groundbreaking -- after all, if you watch Eat Street for longer than 20 minutes, it's easy to discover...

The Women Of Super Bowl: Why 2012 Is A Year For The Ladies

The Huffington Post Canada | Rebecca Zamon | Posted 03.19.2012 | Canada Living

Trying to make the Super Bowl appeal to women? Here's a hint: leave it as is. Super Bowl XLVI is shaping up to be one of the most female-friendly i...

Man Claims Woman Breaks Up With Him Because Of Cancer; Claims Super Bowl Tickets

The Huffington Post Canada | Posted 01.31.2012 | Canada Living

UPDATE: In a recent article by The Daily Mail, Elia's reported ex girlfriend, Sokhon Sen, denies this ever happened. She says the two were never tog...

Super Bowl Weekend: Planning The Game-Day Party

The Huffington Post Canada | Arti Patel | Posted 01.30.2012 | Canada Living

Quick Study [kwik stuhd-ee]: The Huffington Post Canada's tips to make your life a little sweeter, five minutes at a time. Think of it as a cheatsheet...

Snack On Veggie Sloppy Joes For The Super Bowl

CP | The Canadian Press | Posted 03.02.2012 | Canada Living

The vegetarians who gather around the television set during the Super Bowl game on Feb. 5 will thank their hosts for serving a hearty snack that helps...