Supersize Me

Do Focus Groups Tell the Truth?

Larry Leach | Posted 03.14.2012 | Canada Business
Larry Leach

The lesson, be careful of your perception, be careful of your slogans and make sure that your words and advertising can not be taken the wrong way. Many businesses have learned this the hard way over the years, especially when translating ads into different languages

Does Coffee Size Matter?

Kathy Buckworth | Posted 11.14.2011 | Canada Living
Kathy Buckworth

The larger the coffee, the less time spent actually enjoying not only the beverage, but the experience of having the caffeine wash over you; a restart button at any point in the day.