Celebrity endorsements are as old as the advertising industry itself. But in the past few years a new type of celebrity endorsement has emerged: we've moved from celebrity as spokesperson to celebrity as "global brand ambassador," someone who aims to raise the global profile and is an ongoing evangelist for the brand.
Companies in a variety of sectors are not letting potential challenges hinder their efforts to achieve a deforestation-free supply chain, however. Rather than allowing potential roadblocks to hamper sustainability efforts, corporations are harnessing technological innovations to achieve environmental and business objectives.
In the face of current and future threats facing our environment, our economy and infrastructure, our society and healthcare we often hear from loud detractors. But we must be bold, we must have faith in our abilities, and we must dream of a better future for all. We must act now to build a renewable future or be left behind.
Earth Day is an important date on the calendar that puts the spotlight back on the planet. However, as we all grow more interconnected around the world with a greater ability to have an impact -- both positive and negative -- it's equally important to recognize that the principles of Earth Day can't be ignored the other 364 days of the year.
Jason Inch likes "doing business by doing good." One of his most interesting ventures, for example, is a real estate play in Shanghai that isn't about making anybody rich. Instead, it exists to help China manage urban density while also empowering people to "work, meet, socialize, create, exercise, eat, drink and live multi-faceted lives."
Dear World Leaders, There are moments in history that become turning points. In our view, 2015 will be such a moment. We believe it's just possible that we could end 2015 with a new global compact -- an agreed pathway to a better, safer future for people and planet that will inspire all the citizens of the world. We can choose the path of sustainable development. Which side of history will you be on?
Mining is important to human well-being, but the current economic system means it's often aimed at maximizing profit with little regard for people or the environment. It's one area where Canadians can make a difference. Canadian mining companies haven't always had a great record for environmental and social responsibility in communities where they operate -- but public scrutiny and pressure may be helping to change that.
I am watching negotiators from impacted countries like the Philippines working earnestly on a new agreement to reduce global climate pollution. At the same time, I am reading stories back home about Prime Minister Stephen Harper telling the House of Commons yesterday that regulating greenhouse gas emissions from Canada's oil and gas sector would be "crazy." Let's be clear who is crazy here.
The 7 Virtues Beauty Inc. is a Canadian company based in Halifax, Nova Scotia. Their belief is to flex their buying power to empower families in countries that are rebuilding. Their fragrances are made in Canada and are created with essential oils from nations that are rebuilding including Haiti, Afghanistan and the Middle East.
Most people who follow these simple steps soon discover they can live on much less. They turn away from consumerism, and lead happier, more focussed lives. They stop being human doings and once again become human beings. Some even discover financial independence. Equally important, their impact on the planet is dramatically reduced. Win, win, win.
Given that one third of the planet is thinking about "guilt free consumption" any company that fails to address these three areas is missing out on a huge competitive advantage. A wise company will ask themselves how their products are adversely affecting people, nature and the planet and develop initiatives to reduce these effects.
As Canadians, we are incredibly lucky to live in a country with so much natural wealth, but we're taking that for granted. We're placing huge demands on the planets' resources, ranked 11th per capita in the world. If everybody in the world lived like Canadians, we would require 3.7 planets to meet our needs -- clearly, this is not sustainable.
Technology is allowing us to peer behind the veil of TV commercials; it is connecting us in real, authentic and meaningful ways to the food we eat. It is creating communities of like-minded consumers and producers. This week, the FDA issued an industry-wide mandate to lower sodium in processed foods. Has the ratchet changed direction?