Many of us grew up in a time when we finished with a piece of paper, crumpled it up and tossed it into a waste paper basket. Then recycling bins came along. And with it a message of reduce, reuse and recycle. Flash forward to 2013. It's time to revisit the three Rs and add a fourth -- renewable.
One of the hottest topics today for business and consumers is environmental sustainability...but what does that really mean? For a time, green arrows and leaf logos were the signal to customers that they were getting a sustainable product. But it wasn't long before customers got more sophisticated and began to recognize that "green" logos alone do not guarantee an environmentally sound, responsible and sustainable global sourcing model.