Every spring, Austin, Texas busts at the seams with an influx of the weird and wonderful, congregating to learn more about film interactive, music, and comedy. Demand for conference content specifically with regards to start-ups began to outstrip the supply. Enter South by Southwest V2V. A conference outside of Austin (in Las Vegas) specifically for the start-up community.
SX has been a duality of easy-breezy meditative chillness and rush-rush tuk-tuk chaos. Amidst the line-ups and miss-outs I squeeze in some surprise experiences. Just last night at the Hype Machine Hotel party we Djed, I caught The Specials perform to a jammed-in crowd of anticipants, and they killed it.
I first saw Robbie Whiting in 2012 at South by Southwest, where he gave a daring presentation on the death of the advertising agency model. At the time, he was Director of Creative Technology at Duncan/Channon, an agency which has applied a unique approach to attracting new business: Making things. He's since launched his own agency: Argonaut.