SXSW has such a palpable hedonism. It is a parade of acts, a carnival of different kinds of food, sunshine, and music heard in every street. Though I guess I am 'here to work,' I would love to experience this festival, as a performer, responsibility free (am I a diva?).
The first time I remember Austin hitting my periphery was from early reviews of Linklater's Slacker, which I managed to later catch at a rep cinema. I fell in love with it and looked deeper into this place that embodied this odd mythos, already being acquainted with Bob and the church of slack.