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What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles a...
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The idea of Canada taking a global leadership role in this emerging technology is appealing, and achievable, in light of our impressive made-in-Canada capabilities. First, we've built world-leading infrastructure including ubiquitous telecom networks with ample bandwidth that enables us to communicate quickly and efficiently from coast to coast.
The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.
Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.
Taiwanese PC giant Acer is ready to rock the gadget world with a new $99 tablet set to compete in the low-cost market against Amazon and Barnes & Noble. Acer is planning to launch the $99 Android tab...
I'm speaking, of course, of the Ontario Interactive Digital Media Tax Credit, or OIDMTC for short(er). This is a largely untapped provincial credit for which awareness and comprehension is low, but which can be a game-changer for SMEs; one Ontario online-gaming company recently received a cash refund of $1.4 million, which they were able to reinvest in the company to purchase new equipment, hire new staff and expand services.
Retail has been turned on its head. Consumers are actively using mobile devices in larger stores to access hundreds of e-commerce, forums and social sites that hold product information, reviews and competitive pricing. What to do to counter this? Well, we need to arm salespeople with mobile devices that give them that extra advantage and ignore the hard sell and just be really personable and informative using external and internal resources.
Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."
While certainly not a cure, technology's ability to create differentiated learning environments and to create exciting simulations and virtual environments will go a long way in helping children with learning disabilities succeed.
TORONTO - Without having insider information it's pretty much impossible to accurately predict the future direction of technology and the ideas that will become the next big things.But here are few gu...
TORONTO - The Canadian ebook company Kobo is getting into the crowded tablet market and beating a major competitor to the punch.Orders are now being taken for the Kobo Vox, a full-colour seven-inch ta...
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water co...
NEW DELHI - India introduced a cheap tablet computer Wednesday, saying it would deliver modern technology to the countryside to help lift villagers out of poverty.The computer, called Aakash, or "sky"...
Having the power to create an app that a brand or media entity can control, update and change on the fly (that isn't beholden to another media entity) not only makes sense, but points us to a new day and age where brands can develop their own media.
MONTREAL - Research In Motion seems to have become a victim of timing on the launch of its new BlackBerry smartphones, causing investor selloffs and raising questions about whether it can still compet...