Your Start-Up Business: The Art and Science of Cold Calling

When you're with a start-up and you run into a problem you can't solve, what do you do? The obvious answer is you turn to someone who has built a business before. What if you don't have someone like this in your sphere of influence? Well, that's where cold calling (or emailing) comes in. But people have an irrational fear of cold calling. Here's how to get the most out of a cold call.

Your Start-Up Business: Taking Advice vs. Listening to Your Gut

In the earliest stages of our start-up, we decided to pull in the opinions and advice of experts. We were eager to hear different perspectives from our own. It became clear early on, however, that we would need to navigate through the advice using our best judgement. Remember: One of the things only you and your team can bring to this business is your unique perspective.