Depending on who you ask we either live in an age of rampant consumerism or endless choice -- the answer doesn't necessarily lie in the middle but both are true. The Internet has connected us personally, politically, socially and humanity's consumer nature has built a retail channel unlike any other before.
The new PM will be a breath of fresh air on the environment -- it's impossible to be any worse than his predecessor -- and he will take the leash off federal scientists, or so he has promised. However, one area the Liberals aren't expected to deliver any good news in are telecommunications services.
While not always top of mind in traditional brand assessments, a company's real estate holdings can be one of the most meaningful and concrete representations of its brand. Office buildings define skylines, shape cities' personalities and transform neighbourhoods. In doing so, they have tremendous potential to exhibit the true essence of a company's brand.