The idea of comic book movies as a genre unto themselves, worthy of the attention of adults and children alike, is recent. And that idea has expanded into unprecedented financial and critical success for all comic book movies. But there has been an almost complete inability from the comic book industry to turn eager filmgoers into fresh new comic book fan.
Captain Canuck was the first Canadian super hero since the 1940s. And he's the Grand Old Man compared to later characters like Northguard or the American-published Vindicator/Guardian (or whatever he/she's called these days) of Alpha Flight. And this Canada Day, he returns in his very own web series.
After walking the floor at Montreal Comic-Con for a few hours on Saturday, one thing became abundantly clear: the majority of the commercial activity that was taking place at this physical event cannot be duplicated or replicated in a digital format. By cultivating true fans and giving them unique opportunities to connect and share, they're not only keeping alive a traditional media channel (or two), but they're inventing new and fascinating ways to extend their characters and build interest.