The larger the coffee, the less time spent actually enjoying not only the beverage, but the experience of having the caffeine wash over you; a restart button at any point in the day.
Tim Hortons is supersizing their coffee. And that's all you need to know about the Canadian economy. It speaks of prosperity at a time of unease -- a major coffee chain attempting to increase sales when the chains in other countries are laying off workers. But there are, of course, storm clouds on the horizon.
Did you hear that some Tim Hortons locations are getting rid of their smallest size coffee and shifting everything else up to one size larger? Let's say you're a double-double drinker. If you continue to order up the same, given Tim's new larger sizes, how many extra calories could you be consuming a year?
Select Tim Hortons in Ontario will soon be testing a larger 24oz cup. Tim Hortons loyalists are already calling foul and I can practically see Morgan Spurlock smugly sitting in his New York apartment, working on his essay on why we don't need bigger portions, but like Spurlock took on the Big Mac, I'm all over it.