Tim Hortons

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What's Good For Hens Is Good For Business

Right now, the majority of Canadian egg-laying hens are confined in cages that deny them almost every basic need, including the chance to even walk around or fully stretch their wings. It's mind-boggling that these archaic cages are still used almost two decades into the 21st century, when innovation has transformed most industries several times over in recent years alone. Fortunately, the food industry is finally realizing that "we've always done it this way" isn't a good reason to keep doing something.
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10 Ways to Make Marketing Go Viral

This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.