I consider throwing on the same T-shirt and jeans or suit and tie -- day in, day out -- a missed opportunity to improve your productivity before you head into the workplace. That bit of mental energy and time you may devote to finding something new to wear every morning can very well pay off dividends, I find. It's meditation by menswear.
When Tom Ford wrote a list of 15 things every man should have for the 15th anniversary of Vogue.com he spoke of having a good cologne that becomes a signature. I tapped a friend of mine who works for a major cosmetics company for some information about scents and he dropped some serious science on me. So here is the crash course.