Both Treasury Board Guidelines and the Ethics Commission state it is inappropriate for a government official to blur the lines between a government and a partisan announcement. However, Minister Pierre Poilievre felt no apparent shame. He was quick to point out that neither the Liberals nor the New Democrats support the UCCB (a half-truth at best). Accordingly, he was not so subtly attempting to persuade an apparently gullible public that only the Conservatives could be trusted to protect families. It's not new for governments to attempt to play politics with taxpayer money; but vote buying has rarely felt more shameless.