Toys R US

Marketing To Kids: Parents, Corporations Must Share Responsibility

Raina Delisle | Posted 10.24.2014 | Canada British Columbia
Raina Delisle

I'm not buying the "if you don't like it, don't buy it" argument. Images have an impact whether or not you allow them into your home. The more we normalize corseted costumes and Daisy Dukes, the more our girls will be attracted to them. I can tell my daughter that the "firefighter goes to the fetish club" costume is inappropriate, but when she sees a happy girl her age on the packaging, she's getting mixed messages.

Why Toys R Us Pulled 'Breaking Bad' Action Figures Off Shelves

CP | Anne D'Innocenzio, The Associated Press | Posted 10.22.2014 | Canada Business

NEW YORK, N.Y. - Toys R Us is pulling its four collectible dolls based on characters from AMC's hit series "Breaking Bad" after taking heat from a Flo...

Want Tips on Holiday Shopping? Listen to a Kid

Julianne Bisnaire | Posted 02.18.2013 | Canada Living
Julianne Bisnaire

As a kid, there is nothing better than opening the coolest new toy, and as a parent, I can only imagine how it feels to put that big smile on a little kid's face. So, here it is parents. I've put together a list of tips to make holiday toy shopping easy. These awesome tips come from a toy expert! Trust me, they are guaranteed to make your holiday shopping fun, quick and easy!

My Favourite Toys for 2012

Julianne Bisnaire | Posted 01.28.2013 | Canada Living
Julianne Bisnaire

Being named Toys"R"Us' Chief Play Officer was the coolest thing that has ever happened to me! It is one of the best jobs for sure. This time of year, I'm expecting their parents to start asking what's hot for the holidays. I am excited tell everybody what are the coolest toy trends of the year. I hope they make your holiday shopping a whole lot easier. Good luck!