Traditional Media

It's Official: Canadian Businesses Choose Digital Over All Other Ads

Lisa Ostrikoff | Posted 12.05.2014 | Canada Business
Lisa Ostrikoff

It's taken two decades, but the time has finally arrived: Canadian advertisers now spend more on digital than they do on print, radio and television advertising, according to a recent report from IAB Canada.

Selling to Millennials? Mix Up Traditional With Social Media

Andrea Lekushoff | Posted 04.30.2014 | Canada
Andrea Lekushoff

Are Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms, impermeable to traditional m...

The Face of Advertising is Changing (Or Is It?)

Larry Leach | Posted 02.27.2014 | Canada Business
Larry Leach

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.

Yahoo's Billion Dollar Bet on Tumblr

Mitch Joel | Posted 07.28.2013 | Canada Business
Mitch Joel

If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

The Fallacy Behind "Social Media Gurus"

Mitch Joel | Posted 03.10.2012 | Canada Business
Mitch Joel

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.

Is PowerPoint Making Us Stupid?

Mitch Joel | Posted 01.15.2012 | Canada Business
Mitch Joel

How many numbing slides have you had to endure of pie charts or ones littered with hundreds of words? PowerPoint is probably one of the last media frontiers that we need to take a serious look at, implode and re-invent.

New Media by Design

Mitch Joel | Posted 10.24.2011 | Canada
Mitch Joel

The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.

What The World Needs Now Is More Media Hackers

Mitch Joel | Posted 08.15.2011 | Canada
Mitch Joel

I'm not talking about the the type of hacking that caused cyber attacks on Sony's PlayStation Network or the mythical characters Anthony Weiner blamed. If you look at the true definition of a hacker, you'll uncover one pejorative and one complimentary description.