Traditional Media

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The Face of Advertising is Changing (Or Is It?)

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.
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Yahoo's Billion Dollar Bet on Tumblr

If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.
Red Bull Stratos

The Perfect Marketing Strategy That Fell Out of the Sky...

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

The Fallacy Behind "Social Media Gurus"

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.

New Media by Design

The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.
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What The World Needs Now Is More Media Hackers

I'm not talking about the the type of hacking that caused cyber attacks on Sony's PlayStation Network or the mythical characters Anthony Weiner blamed. If you look at the true definition of a hacker, you'll uncover one pejorative and one complimentary description.