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The ultimate goal for culinary creators would be to come up something deliciously sweet without the calories or guilt. Imagining inhaling a Paula Dean's dessert (she came up with a Krispy Kreme pudding) that came with one third of the calories and was made from nothing but superfoods? For now, that idea is as real as the fairy tales we tell children under four.
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As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
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Move over Kim Kardashian...because we've just broken the Internet with these ultra drool-worthy recipes. You heard that right! We're too busy gawking at these awesome recipes that are the total package filled with so much yum factor. After you feast your eyes on these delicious beauties, you'll want to cook or bake one up too!
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With a new year well underway, we are all becoming more comfortable dating our paperwork "2017." Last year was a wild one and to many people's dismay it brought about some changes that will continue t...
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The speed with which business communication is evolving can be dizzying. As technology advances, so does the evolution of what started out as a simple face-to-face interaction.
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For those of you who grew up in a later era (or, perhaps, haven't fully caught up with the rest of Canadian society since those heady days), let me remind you why critics urged guys to burn their tight denim and labelled men who wore the style as less-than: skinny jeans were feminine, and feminine -- for guys -- means "bad." Substitute any other vaguely feminine trend, from floral prints to makeup for men, and it's the same story. But we've made so much progress since then, right?
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It's time to finally stand out.
As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.
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This savvy entrepreneur has amassed a culinary empire known as Gusto54; the restaurant group includes a portfolio of eateries: Gusto 101, Trattoria Nervosa and Pai restaurants, as well as Gusto 54 catering.I had an opportunity to chat with Zuccarini, someone who helped grow Toronto's fledgling dining scene into a dazzling multicultural marvel.
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As young people enter an increasingly over-credentialed job market, new forms of qualifications and ways of acquiring them are beginning to gain traction in an increasingly competitive environment. This not only helps candidates better market themselves, but also helps meet the emerging skills required in a vastly changing career landscape.
The smartphone is not only becoming our primary source for Internet use -- it's dramatically changing money, and how we transact. What we're seeing today is a fundamental change in the evolution of money, driven by mobile that has -- and will continue to have -- major implications for retail and digital commerce.
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For the first time, Pantone's colour of the year includes two hues that reflect a desire to de-stress and bring balance. With a renewed concentration on mindfulness and unplugging, Pantone has predicted that Rose Quartz and Serenity will encompass a sense of calm in 2016.
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Wearing sunglasses in the winter not only looks cool, but is also essential to protect your eyes. The sun sits lower in the sky in the winter months, and can actually give you more exposure for a longer period of time.
The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.