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If Balls Are A Fad, What's Next?

The ultimate goal for culinary creators would be to come up something deliciously sweet without the calories or guilt. Imagining inhaling a Paula Dean's dessert (she came up with a Krispy Kreme pudding) that came with one third of the calories and was made from nothing but superfoods? For now, that idea is as real as the fairy tales we tell children under four. 
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The Importance Of Brand Ambassadors In A Digital World

As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
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It's Ridiculous We're Still Shaming Men For Wearing Skinny Jeans

For those of you who grew up in a later era (or, perhaps, haven't fully caught up with the rest of Canadian society since those heady days), let me remind you why critics urged guys to burn their tight denim and labelled men who wore the style as less-than: skinny jeans were feminine, and feminine -- for guys -- means "bad." Substitute any other vaguely feminine trend, from floral prints to makeup for men, and it's the same story. But we've made so much progress since then, right?

Janet Zuccarini Dishes On What It Takes To Achieve Restaurant Success

This savvy entrepreneur has amassed a culinary empire known as Gusto54; the restaurant group includes a portfolio of eateries: Gusto 101, Trattoria Nervosa and Pai restaurants, as well as Gusto 54 catering.I had an opportunity to chat with Zuccarini, someone who helped grow Toronto's fledgling dining scene into a dazzling multicultural marvel.
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5 Digital Advertising Predictions For 2016

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.