When a reporter approaches me about a column I wrote on the lack of storytelling in T.V. journalism, I have some explaining to do. "Want to know why broadcast news still starts so many stories at the end ... tells you effect before cause ... is so hard to understand ... to remember?" "Sure," she says. "Let me tell you a story ..."
If there's one rule every one of the scores of broadcast journalists I've ever coached -- in Canada or overseas -- agrees with (at least in theory) it's this: the best broadcaster talks to one person, and only one person, at a time. And shares information with that person. Here some ideas on anchoring.