It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.
Yelp has publicly admitted it is in trouble. Twitter is currently hunting for a new CEO and there are constant rumors they will be acquired. Is social media dead? The simple answer is no, social media will continue to live on. What the industry is seeing is the sun setting on Social Media 1.0 and the dawn of Social Media 2.0.
The departure of Twitter's CEO Dick Costolo opens up new and exciting opportunities for the microblogging social network. Twitter is falling behind its social media competitors in attracting new users and keeping users active. The time is right for a new CEO and both investors and Twitter users are wondering what's next for the company, and what the next permanent CEO might look like.
There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.
Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
While maintaining your own blog is a great idea, you should also consider contributing to other, more-established, online communities within your industry or field of interest. The value lies in the fact that every piece of content you contribute -- which has your name attached -- may reach hundreds or even thousands of new people. All of whom can find their way back to your website or Facebook page.
The heart of #meninism might be valid, but it doesn't remotely reflect the kind of struggle that women throughout the ages have gone through. Let's work a little less on spitting on the real issues and work more on making sure that we're making the changes necessary to ensure that we never have the meninist/feminist conversation again.
With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.