Getting back into the workforce after spending time at home with kids has always been a challenge. But today, with the proliferation of social media, it can be an additional hurdle to turn what have been your personal musings and reflections on life into a professional online profile as you hunt for that perfect job.
You're following some supermodels, celebrities, fitness models, personal trainers and other women with slammin' bodies on Twitter, Facebook, Instagram and Pinterest. Do you find the images motivate you to eat better and work out harder, or do they make you less happy with your body and want to go on a crash diet?
When I was a teenager and well into my twenties, women encountered similar pressures both on television and in print. The difference is that now we can't just blame corporate advertisers for showing unrealistic body proportions. This time, it's real people teaching other real girls how to strive for and achieve these (at times) unhealthy body sizes.
Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.
One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.
What happens when the tools that are supposed to connect us end up segregating us and making us feel excluded? The overuse of social media and the subsequent underuse of real-world skills has resulted in difficulty for many to socialize meaningfully -- leading to feelings of loneliness, social anxiety and depression.