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Social Media 1.0 Is Dying. Long Live Social Media 2.0

Eric Quon-Lee | Posted 06.25.2015 | Canada Business
Eric Quon-Lee

Yelp has publicly admitted it is in trouble. Twitter is currently hunting for a new CEO and there are constant rumors they will be acquired. Is social media dead? The simple answer is no, social media will continue to live on. What the industry is seeing is the sun setting on Social Media 1.0 and the dawn of Social Media 2.0.

The Belly Button Challenge Is Body-Shaming at its Worst

Marci Warhaft-Nadler | Posted 06.18.2015 | Canada Living
Marci Warhaft-Nadler

For those of you who've been thinking that it's been far too long since the internet has given us a way to judge and hate our bodies, you can relax because there's a brand new "am I skinny enough?" challenge fresh from China that's trending like crazy, called the "belly button challenge."

The Search for the Next Twitter CEO Requires a Disciplined Process

Jay Rosenzweig | Posted 06.14.2015 | Canada Business
Jay Rosenzweig

The departure of Twitter's CEO Dick Costolo opens up new and exciting opportunities for the microblogging social network. Twitter is falling behind its social media competitors in attracting new users and keeping users active. The time is right for a new CEO and both investors and Twitter users are wondering what's next for the company, and what the next permanent CEO might look like.

What You Should Consider Before Hiring a Social Media "Expert"

Lisa Borden | Posted 06.09.2015 | Canada Business
Lisa Borden

There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or ‎to outsource your social media, please consider the following.

Twitter Kills Website Devoted To Politicians' Deleted Tweets

CP | Steven Ohlemacher, The Associated Press | Posted 06.04.2015 | Canada Business

Twitter is apparently helping members of Congress protect themselves from ... themselves. Twitter has killed a website dedicated to publishing the ...

Lessons From #FHRITP About Public Shaming

Rania Walker | Posted 05.14.2015 | Canada Living
Rania Walker

It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.

Social Media Can Help Rebuild the Dwindling #LeafsNation

Jeff Quipp | Posted 05.02.2015 | Canada Business
Jeff Quipp

Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.

Twitter Stock Tumbles

CP | Barbara Ortutay, The Associated Press | Posted 06.28.2015 | Canada Business

NEW YORK, N.Y. - Twitter's stock dropped sharply as the company's revenue and outlook fell short of expectations at a time investors are looking for s...

Hey @Canada: That's Not Toronto!

The Huffington Post Canada | Jesse Ferreras | Posted 04.21.2015 | Canada Politics

Both cities have towers. But that's where the similarities end.

Social Media Is This Generation's Guerrilla Marketing

Jason Meller | Posted 05.28.2015 | Canada Business
Jason Meller

While maintaining your own blog is a great idea, you should also consider contributing to other, more-established, online communities within your industry or field of interest. The value lies in the fact that every piece of content you contribute -- which has your name attached -- may reach hundreds or even thousands of new people. All of whom can find their way back to your website or Facebook page.

Twitter Launches New App

CP | Barbara Ortutay, The Associated Press | Posted 05.26.2015 | Canada Business

NEW YORK, N.Y. - Download Periscope, Twitter's just-launched live video-streaming app, and you'll find people broadcasting all sorts of mundane stuff:...

#FOMO: Why Corporations Should Have it

Nick Cowling | Posted 05.24.2015 | Canada Business
Nick Cowling

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be simila...

What #Meninism Gets Completely Wrong

Lauren Messervey | Posted 05.21.2015 | Canada Living
Lauren Messervey

The heart of #meninism might be valid, but it doesn't remotely reflect the kind of struggle that women throughout the ages have gone through. Let's work a little less on spitting on the real issues and work more on making sure that we're making the changes necessary to ensure that we never have the meninist/feminist conversation again.

4 Essential Social Media Tips for Brands and Bands

Dani Oliva | Posted 04.22.2015 | Canada Business
Dani Oliva

Plug Yourself! Photo Credit: Crystal Morris 1. BE CREATIVELY CONSISTENT How do you plug yourself on social media? Create new relevant content on ...

Three Ways to Peaceful Posting

Linda Lauren | Posted 04.19.2015 | Canada Living
Linda Lauren

Today more than ever it's important to be judicious with what you click on in the fast streams of information and people that pass through your computer. For healthy endorsement and effective peaceful posting, consider the following.

Twitter: We've Rejected All Canadian Takedown Requests

The Huffington Post Canada | William Alcopra | Posted 02.10.2015 | Canada Business

If the pen is mightier than the sword, is a tweet mighty enough to challenge the government? Apparently so. Twitter received 40 per cent more gover...

'We Suck' At Dealing With Trolls, Cyberbullying: Twitter CEO

CBC | Posted 02.05.2015 | Canada Business

Twitter is failing to protect users from cyberbullying and trolls, the social network's CEO Dick Costolo admits. Costolo made the comment in a leak...

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

How To Score a Real-Time Marketing Touchdown

Carlos de Torres | Posted 03.22.2015 | Canada
Carlos de Torres

With the way consumers take in big events like the Super Bowl, real-time marketing should be a consideration for all marketers when it comes to the overall strategy. Traditional advertising undoubtedly plays a role in what consumers will take in, but big events have come to mean eyes on many screens.

#SadFace: This City Sends Out The Most Unhappy Tweets

The Huffington Post Alberta | Michelle Butterfield | Posted 01.08.2015 | Canada Alberta

Why so #sad, Edmonton? According to a research team at the University of Ottawa, Edmontonians send out more unhappy tweets than Twitter users in se...

Why the New Generation Is Turning Away From Facebook

Erin Bury | Posted 03.09.2015 | Canada Business
Erin Bury

Despite being a tech-savvy Gen Y'er who lives online, sometimes I read an article that makes me feel like I'm being relegated to some "too old to be hip" corner of the internet where only Clint Eastwood and baby boomers hang out. The most glaring instance was an October article in Quartz about the rise of social payments app.

Do You Know the Slang Terms of 2014?

Shirley Williams | Posted 03.02.2015 | Canada Living
Shirley Williams

Do you know the slang terms that were popular in 2014? Are you ready for 2015? Not sure? Let's do a simple test to find out.

She Dominated Social Media In 2014

Relaxnews | Posted 12.23.2014 | Canada Music

Pop star Katy Perry takes the top spot among the stars of social media for the year to date. In a ranking taking into account stars' buzz and foll...

It's Time for Canada's Women to Lead in STEM Fields

Doina Oncel | Posted 02.12.2015 | Canada Living
Doina Oncel

It is through encouraging girls and young women to test ideas and realize not only the challenges but also the opportunities STEM fields offer in order to be innovative in these fields. How are we going to see such changes take place in Canada?

How to Navigate the "Prediction Season" for 2015

Jeff Quipp | Posted 02.03.2015 | Canada Living
Jeff Quipp

As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?