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Identity Crisis Is Killing So Many Service Startups

With a ride home at our fingertips, we now expect food, accommodations, even dates via the swipe of a finger, and hundreds of companies around the world have attempted to capitalize on a generation of consumers willing to pay a premium for "right here, right now" service. But after billions of dollars were poured into this hyper-growth industry, we are beginning to see some of these companies surrender. Here's why.