PATRICIA DE MELO MOREIRA via Getty Images
People enjoy the taste so much they forget "they are eating something that would otherwise have gone into a landfill."
Farmers in the U.S. discard between 20 and 40 percent of produce because it doesn't meet strict cosmetic standards despite being otherwise perfectly tasty and healthy.
"It really went well above and beyond what our expectation was."
Helmut Meyer zur Capellen via Getty Images
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