PATRICIA DE MELO MOREIRA via Getty Images
People enjoy the taste so much they forget "they are eating something that would otherwise have gone into a landfill."
Jedraszak via Getty Images
Farmers in the U.S. discard between 20 and 40 percent of produce because it doesn't meet strict cosmetic standards despite being otherwise perfectly tasty and healthy.
Clever campaigns such as Intermarche's capitalize on the growing social movement to reduce food waste and on consumers' willingness to buy nutrient-dense, misshapen vegetables for a lower cost. Look no further than the top techniques of puréeing, shredding and spiralizing.