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People enjoy the taste so much they forget "they are eating something that would otherwise have gone into a landfill."
Farmers in the U.S. discard between 20 and 40 percent of produce because it doesn't meet strict cosmetic standards despite being otherwise perfectly tasty and healthy.
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Stop the discrimination against fruits and vegetables.
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Clever campaigns such as Intermarche's capitalize on the growing social movement to reduce food waste and on consumers' willingness to buy nutrient-dense, misshapen vegetables for a lower cost. Look no further than the top techniques of puréeing, shredding and spiralizing.
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