Bell is pursuing an outdated business model that reduces customer choice, forces subscribers to pay for content they don't want, and banks millions in taxpayer-funded subsidies. It seems that Bell's priority is getting as much money out of Canadians as possible, without any consideration of what citizens actually want.
Ask anyone with a shred of a conscience, and they'll tell you that they want a cleaner and more equitable world. With the rise of social media, consumers are becoming increasingly more intelligent and aware of the implications of their purchases. We are shopping not only for value, but with values. That's a major culture shift.