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Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...
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With only a shoestring budget, Dollar Shave Club found a way to rise above the mega brands and connect directly with consumers. They shocked us, made us laugh, and made us feel cool. They had the balls to call us out if we even thought about going back to that lame, expensive razor that we've been using all along.
What if you put the the most viral Facebook and Twitter accounts into one feed and ranked the posts by popularity. What would the 20 most liked and viral posts in the last week be? I bet it will surprise most of you -- because we human beings like some weird stuff, but we're used to dividing ourselves socially into interest groups, and then only seeing what's popular with our friends and peers.
Last week's two-minute video clip of the demonic baby in a runaway baby carriage that terrified even jaded New Yorkers has gone viral. No surprise there. This genre of promotion has a name: it's calle...
If you're Canadian, you've likely seen the WestJet video. If you're not Canadian, or you've been living under a rock (or an igloo) you can see the video here. Be warned -- you'll need a tissue. This is brilliant, for a couple of reasons.
We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.
Unless we self-reflect and make a change we risk becoming the voice we grew up defying. We might live long enough to see ourselves become the villain. The circle of defiance continues except now our children are the rebels and we are the evil empire.