Viral Marketing

How To Get Your Film To Go Viral

Jana Schilder | Posted 03.25.2014 | Canada
Jana Schilder

Last week's two-minute video clip of the demonic baby in a runaway baby carriage that terrified even jaded New Yorkers has gone viral. No surprise the...

How WestJet Won the Holiday Season

Jeff Chatterton | Posted 02.11.2014 | Canada Business
Jeff Chatterton

If you're Canadian, you've likely seen the WestJet video. If you're not Canadian, or you've been living under a rock (or an igloo) you can see the video here. Be warned -- you'll need a tissue. This is brilliant, for a couple of reasons.

Is Automated Marketing the end of Creative Advertising?

Mitch Joel | Posted 06.02.2013 | Canada Business
Mitch Joel

We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.

Defying Your Inner Voice

Amber Rehman | Posted 04.04.2013 | Canada Living
Amber Rehman

Unless we self-reflect and make a change we risk becoming the voice we grew up defying. We might live long enough to see ourselves become the villain. The circle of defiance continues except now our children are the rebels and we are the evil empire.