If you're Canadian, you've likely seen the WestJet video. If you're not Canadian, or you've been living under a rock (or an igloo) you can see the video here. Be warned -- you'll need a tissue. This is brilliant, for a couple of reasons.
We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.
Unless we self-reflect and make a change we risk becoming the voice we grew up defying. We might live long enough to see ourselves become the villain. The circle of defiance continues except now our children are the rebels and we are the evil empire.