With only a shoestring budget, Dollar Shave Club found a way to rise above the mega brands and connect directly with consumers. They shocked us, made us laugh, and made us feel cool. They had the balls to call us out if we even thought about going back to that lame, expensive razor that we've been using all along.
What if you put the the most viral Facebook and Twitter accounts into one feed and ranked the posts by popularity. What would the 20 most liked and viral posts in the last week be? I bet it will surprise most of you -- because we human beings like some weird stuff, but we're used to dividing ourselves socially into interest groups, and then only seeing what's popular with our friends and peers.