Business leaders so desperately want to understand how the brain works in order to improve their bottom line such that they will invest oodles of cash in the offerings of digital companies that claim to have neuroscientific validity. And an article about "going viral" in Harvard Business Review by a best-selling author and esteemed academic from Harvard will, by definition, go viral.
When it comes to discipline, many parents have taken a large step backwards, and technology is to blame. In this day and age of smart phone journalism, YouTube, Twitter and Facebook shares, parents have become wary and hesitant of punishing their children in case their actions at any moment are recorded and uploaded to a willing audience in a matter of seconds.
In short, everything that you thought the Internet wasn't about in a world of 140 character tweets, Facebook status updates and YouTube viral video sensations. These deep and rich treasure troves of content are also gaining mainstream attention, and it all seems to be drawing more and more energy towards podcasting: a medium that many have already written off.