In a VR experience, you are put into a virtual world as someone who physically consumes space. Depending on the content, you can go from an observer to an influencer, where consumption of the virtual space and the content is totally up to you. You can choose what to observe, and follow each movement in multiple angles at your own speed -- you shape your own experience and consume the space and time differently than any other viewer.
As people continue to adopt VR in the mainstream, many of our daily activities will be done in VR, as well. One of those activities, retail shopping, could easily make the transition. Brick and mortar retailers have already embraced online and mobile outlets. It won't be long before we hit the next logical step: the VR outlet.
It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.
You see a pamphlet or a charity commercial about suffering kids in third world countries. Do you feel the kind of empathy that facilitates generosity, or do you feel the uncomfortable guilt that you try to avoid? At first, the shocking statistics and graphic photos worked -- the message was powerful and emotive. But after one too many pamphlets and commercials, the message is plain.
From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashion influencers and retail brands are adopting technology to increase their scope and profits. There is a potential revolution in the way fashion items are marketed and sold, and major players are already embracing virtual reality technology to take part.
I have no doubt virtual reality is going to have a huge impact. We're just beginning to recognize its potential. But as with all new technology, there will be unintended repercussions, the greatest of which will be further estrangement from nature. Studies show that because people evolved out of nature, we need that connection with the natural world for mental and physical well-being.
Virtual reality has been around for decades in various iterations but this is the first time it feels real enough to make a grown woman grimace with a memory long lost but alive again. Cardboard is so easy to figure out that its uses extend far past the daily pastiche of just hopping to Ecuador for an afternoon or cruising down to Bonnaroo in a convertible.
Virtual Reality (VR) and Augmented Reality (AR) are hot buzzwords these days. Execs can now add the Oculus to their treasure trove of executive toys, right next to their now discarded Google Glass headset. Really luck people can get ahold of the Hololens and Meta headsets to get into those early stages of AR. But, what gives? What's the future really going to hold? Why does any of it matter?