Virtual Reality

5 Industries Being Transformed By Virtual Reality

Matt Parson | Posted 12.01.2016 | Canada
Matt Parson

Dubbed "The Year of VR", there were high hopes and even greater hype that virtual reality would hit mainstream in 2016. And in many ways, it didn't di...

The Future Of Marketing Is With VR

Awane Jones | Posted 10.19.2016 | Canada Business
Awane Jones

In a VR experience, you are put into a virtual world as someone who physically consumes space. Depending on the content, you can go from an observer to an influencer, where consumption of the virtual space and the content is totally up to you. You can choose what to observe, and follow each movement in multiple angles at your own speed -- you shape your own experience and consume the space and time differently than any other viewer.

V-Commerce: Virtual Reality Shopping Is Closer Than We Think

Awane Jones | Posted 07.14.2016 | Canada Business
Awane Jones

As people continue to adopt VR in the mainstream, many of our daily activities will be done in VR, as well. One of those activities, retail shopping, could easily make the transition. Brick and mortar retailers have already embraced online and mobile outlets. It won't be long before we hit the next logical step: the VR outlet.

Teachers Can Take Students On Trips Around The World – In VR

The Huffington Post Canada | Kaylee Lambert | Posted 07.05.2016 | Canada Parents

Thanks to Google Expeditions, the instructor can choose a location virtually anywhere.

AR And VR Are The New Tides Of Digital Pharma Wave

Awane Jones | Posted 06.30.2016 | Canada Business
Awane Jones

It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.

How VR Can Help Executives Rehearse For Big Moments

Awane Jones | Posted 06.24.2016 | Canada Business
Awane Jones

There is an overwhelming amount of evidence pointing at how dynamic mental imagery allows people to perform better. So then why aren't there enough studies focusing on using virtual reality as a performance booster for management executives who have to thrive under pressure? Well, there is now.

Technology Puts Canadians Right Into Refugee Camps

World Vision | Posted 06.20.2016 | Canada Impact
World Vision

Today is World Refugee Day, a date to remember the plight of refugees everywhere. It's an occasion we've marked five times since the conflict in Syria began. We wanted to find a way to give Canadians a new perspective on the situation.

Reconnecting With Arts Using Virtual And Augmented Reality

Awane Jones | Posted 06.14.2016 | Canada Living
Awane Jones

It is essential that arts organizations adapt to shifting demographics and a rapidly changing participatory culture. In effort to address this new need, virtual reality and augmented reality can show us new ways to explore the arts and help spark a new interest and motivation for arts-goers.

Virtual Reality Already Shows Potential To Revolutionize Real Estate

Awane Jones | Posted 06.09.2016 | Canada Business
Awane Jones

Instead of preparing for an open house that only lasts for a day, companies can now make the place accessible 24/7, and potential buyers can view or experience the space at their own convenience -- especially for international and/or high-profile buyers.

Virtual Reality Can Help Donors See The Impact Of Charitable Giving

Awane Jones | Posted 05.31.2016 | Canada Business
Awane Jones

You see a pamphlet or a charity commercial about suffering kids in third world countries. Do you feel the kind of empathy that facilitates generosity, or do you feel the uncomfortable guilt that you try to avoid? At first, the shocking statistics and graphic photos worked -- the message was powerful and emotive. But after one too many pamphlets and commercials, the message is plain.

4 Reasons Why Fashion Brands Are Adopting Virtual Reality

Awane Jones | Posted 05.30.2016 | Canada Business
Awane Jones

From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashion influencers and retail brands are adopting technology to increase their scope and profits. There is a potential revolution in the way fashion items are marketed and sold, and major players are already embracing virtual reality technology to take part.

Nothing Can Replace Being In Nature (But VR Comes Close)

David Suzuki | Posted 05.11.2016 | Canada British Columbia
David Suzuki

I have no doubt virtual reality is going to have a huge impact. We're just beginning to recognize its potential. But as with all new technology, there will be unintended repercussions, the greatest of which will be further estrangement from nature. Studies show that because people evolved out of nature, we need that connection with the natural world for mental and physical well-being.

Digital Actors Are Coming To A Theatre Near You

Erol Vekil | Posted 05.10.2016 | Canada TV
Erol Vekil

It's not hard for me to foresee a very near future when movie directors would have their total cast made up of lifelike digital actors and actresses who would not only act how they were scripted to, but also not get a penny for their work.

Virtual Reality Is The Next Great Cultural Disruption

Aaron Binder | Posted 04.27.2016 | Canada Business
Aaron Binder

Virtual reality has been around for decades in various iterations but this is the first time it feels real enough to make a grown woman grimace with a memory long lost but alive again. Cardboard is so easy to figure out that its uses extend far past the daily pastiche of just hopping to Ecuador for an afternoon or cruising down to Bonnaroo in a convertible.

Will Augmented Reality Change Life For The Better?

Nikolas Badminton | Posted 04.15.2016 | Canada Living
Nikolas Badminton

Virtual Reality (VR) and Augmented Reality (AR) are hot buzzwords these days. Execs can now add the Oculus to their treasure trove of executive toys, right next to their now discarded Google Glass headset. Really luck people can get ahold of the Hololens and Meta headsets to get into those early stages of AR. But, what gives? What's the future really going to hold? Why does any of it matter?

Virtual Reality Is Set To Transform The Travel Industry

Sari Gabbay | Posted 03.29.2016 | Canada Business
Sari Gabbay

VR, or "virtual reality," is the new buzzword in technology and the travel industry may just be one of the first to bring this phenomenon into mainstream marketing. Who wouldn't want a "real life" experience in the Amazon before committing to a $10K-plus investment?

The Business Impacts Of VR Technology Are Endless

Frederic Guarino | Posted 01.15.2016 | Canada Business
Frederic Guarino

Zerolight powers Audi's room-scale VR showroom experience, unveiled at CES 2016 Virtual Reality was assuredly at the forefront of this year's Consume...

The Top Tech Trends Coming In 2016

Marco Pasqua | Posted 01.15.2016 | Canada Living
Marco Pasqua

Virtual reality, smart homes and digital assistants -- what was once science fiction from our favourite episodes of The Jetsons, is now well on its way to becoming science fact. We're only two weeks into 2016, and I predict that it's going to be a big year for technological innovation.

VR May Have Unintended Consequences For Travel

Bob Ramsay | Posted 12.10.2015 | Canada Business
Bob Ramsay

Can strapping on a headset that puts you in a mountain meadow induce you to visit that actual meadow on your next vacation? The travel industry thinks so, and last week's Globe article "Can virtual reality bring real tourists to B.C.?" practically yodels "YES!" in reply. I beg to disagree.

Virtual Teaching Tools Take Learning Outside The Classroom

Dr. Marie Bountrogianni | Posted 11.16.2016 | Canada Living
Dr. Marie Bountrogianni

What does "learning" look like? It's still fair to say that the lecture format is core to many educational programs, but technology is advancing and creating opportunities for technology-enhanced and online learning to be more experiential, more flexible, and more engaging.

This Movie Is So Intense, It Has People Throwing Up

The Huffington Post Canada | Evan Pang | Posted 10.01.2015 | Canada Living

This movie can make you sick, seriously.

Virtual Reality Film Puts You In A Cirque Du Soleil Show

CP | Peter Henderson, The Canadian Press | Posted 06.17.2016 | Canada Business

TORONTO - For those of us who lack the robust physique and otherworldly agility necessary to play a part in a Cirque du Soleil show, there is now a wa...

The Battle Between Tech and Entertainment

Frederic Guarino | Posted 06.14.2014 | Canada Business
Frederic Guarino

"It's ironic, then, that just as the Internet and TV have conspired to devastate the old business models of music and movies, they're also come together to create new business models to save them."

Virtual World: Stephen Hawking's Brave New World Episode 3

Carin Bondar | Posted 01.29.2014 | Canada TV
Carin Bondar

In the latest episode of our series on the latest and greatest technological advances across the globe, we learn all about how scientists can alter our perception. Virtual reality and associated technologies will change the way we communicate, the way we work, and the way we play.

Is Google Breeding an Army of "Glassholes"?

Mitch Joel | Posted 06.30.2013 | Canada Business
Mitch Joel

It is becoming increasingly obvious that our connected computers will be more a "part of us" than ever before. Many are quick to dismiss wearable technology such as Google's Project Glass as a parlour trick and some are already calling those who use them "glassholes."