Volkswagen Apologizes To Canada

Volkswagen is rolling out its apology for the diesel emissions scandal in Canada with an expensive countrywide ad campaign. The Canadian arm of the automaker took out full-page ads in 100 newspapers...
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The VW Scandal Is a Wake Up Call for Every Company

Companies getting put over the coals for false claims are becoming ever more commonplace. But this is a wake-up call for any company making good or green claims that are not in fact true or represent partial truth. It also means that trust in corporate communication is likely to go lower than it already is making the job of corporate communicators even tougher.