WARNING LABELS

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A Canadian Climate Change Idea For The World To Follow

Our greatest obstacle to transitioning to a more sustainable future is the systemic inertia of the status quo. The simple act of pumping gas is a habitual, automatic behaviour that has been normalized for several generations. Complacent, disconnected markets don't drive change. While we may not be actively saying, "Give me oil," we have the perfect downstream environment to perpetuate the status quo.
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Climate Change And This Rock We Call Home

As I sat by the waterfront, I would think about this tiny rock in the middle of nowhere hurtling through space at an unimaginable speed. Everything we've ever known and loved has unfolded on this rock and what we do to it will be the legacy we leave to our children and grandchildren. It's in this context that I think of climate change and how we've compromised the integrity of our home.
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Councillors, Remember That Effects of Burning Fossil Fuels Aren't Felt Immediately

No matter the issue -- whether you're a mayor with a substance abuse problem or a society with an addiction to oil -- the first step in addressing that challenge is to honestly face it. So I'm asking you to have the courage to take that first step. Think about it: If we're too timid to even put a simple sticker on a gas pump, what hope do we have in actually addressing climate change?
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Warning Labels and the Psychology of Climate Change

Ever since launching our project to put climate change warning labels on gas pumps, people have frequently told me, "My friend still smokes, so warning labels don't work." They draw a very general conclusion from a very particular example. First, if you want to learn about the effectiveness of tobacco warning labels, you need to look at the studies. Second, if want to learn about the potential impact of our warning labels, you need to look at human psychology and the nature of climate change.

Adam Smith Called: He Wants Warning Labels on Gas Pumps

Our dominant economic paradigm is premised on a worldview that we are self-interested, wealth-maximizing beings that respond like automatons to price signals. I think we're more than that. Our labels engage this part of us and are ultimately more congruent with what we are as human beings.