Web Tracking

Do You Have A Microchip in Your Digestive Tract?

Dax Hamman | Posted 01.23.2014 | Canada Business
Dax Hamman

Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people.

How Target Predicts Your Pregnancy

Jonathan Obar | Posted 03.04.2013 | Canada Business
Jonathan Obar

With complex statistical techniques, and a quickly expanding universe of data drawn from an increasing number of our behaviours online and offline, a multitude of organizations and institutions are using predictive analytics to do that which has always fascinated and eluded the human race -- predict the future.