WEIGHT WATCHERS

What Diet Plan Works Best?

It's the time of the year again when purveyors of diet and weight loss programs vie most fiercely for our attention, hoping to convince customers that their product can do the trick much faster and more effortlessly than the competition. But the fact is that what makes one approach more promising than another depends on a variety of factors.
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No Botox for Me, Thanks

A friend, a generation behind, recently suggested in a matter of fact way, "You should get some Botox injections." "You're kidding," I said. "I can think of a million other things I'd rather do with my money." Come to think of it, most of my younger friends comment on physical appearance, for better or worse, all the time. I'm surprised there isn't a self-help book called Botox Soup for the Soul!
Flickr: CHRISTOPHER MACSURAK

McDonald's and Weight Watchers? Why Your Brand Should Seek Unlikely Parternships

Are you looking to re-position your brand and products/services to a distinct audience? Brands that are looking to aggressively grow their business don't want to isolate their current customers because that's their "sweet spot," but they want to grow and need to look to new customer segments to make that happen. Here are some great examples of partnerships that I have seen in recent times.

How to Lose Weight Without Losing Your Mind

By a certain age we've all been through the gamut of weight-loss, weight-gain, varying degrees of fitness, healthiness and self-esteem. Legend has it there's a magical age at which you become reconciled with who you are and how you look. This is partly true...

Week Six: This is a Diet. Not a Lifestyle.

The notion that I can unfold a paper clip, stick the tip into my brain, and press the RESET button that will make me go cuckoo for Brussels' sprouts is insane. I will never change into a spa-cuisine kind of eater. I will never choose edamame over taters. This is a diet and it sucks.

Cleanses, Diets and Mixed Messages

Is cleansing a great, or even necessary, way to eliminate environmental toxins in this dirty day and age? Or is it a quick, possibly detrimental, weight loss gimmick that rarely maintains results? There's no secret to how one becomes this ambivalent. There is so much conflicting advice out there.