Yes, Alberta is the country's economic engine and energy capital but it's its wild places, wildlife, and wilderness adventure opportunities that endear the province to so many from across Canada, and the world over.
It's about Banff, Jasper, Kananaskis, wood Buffalo and Waterton. It's about cougars, lynx, wolves, black bears and grizzlies. It's about exploring Alberta badlands, peaks, glaciers, valleys, lakes and rivers.
It's about all the things that make Alberta WIld.